Lead Generation Agency Growing Pains

Growing pains of a lead generation agency…

The growing pains of a lead generation agency.

It can be difficult to deal with, like ending a relationship.

It’s always a difficult decision to make.

Sometimes a relationship has to end as it doesn’t meet your needs like it used to.

You start questioning yourself about whether it’s the right thing to do.

You may talk to your friends to get some advice.

But ultimately, you know the decision is best for you.

As long as you stay honest and respectful to the person that’s what’s important.

Who knows anyway, you could stay friends.

This all works in the same way as a relationship with a client…

I’ve seen that a lot of people are in the same boat.

You’ve just landed a couple of big clients and you’re happy.

But, you have a few clients that you have a strong relationship with, but aren’t giving you exactly what you need.

You’re looking to hire more staff, overheads are starting to increase…

… these smaller clients are no longer meeting your needs.

It’s too much work for what you are charging compared to the new big clients.

Do these sorts of growing pains sound familiar?

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Just like a regular relationship, it’s best to get some second opinions.

Talk to someone about your situation rather than doing it all yourself.

This type of predicament is never black or white in terms of an answer.

But you must be able to make these big and tough decisions to protect your agency.

Ultimately, you want to earn more money with less clients and headaches, right?

How to solve these lead generation agency growing pains…

This is what I’d recommend you do…

Explain how you’re growing your agency, with increasing overheads, but make it clear that you still want to work with them.

But they’re going to have to make a compromise.

You want to double what you charge.

It’s important to let them know that you feel bad but it’s something you have to do.

Try your best not to let emotions get in the way.

As long as you treat your client with respect and honesty, they’ll understand.

Anyway, it’s likely that two out of three will accept the higher payment and continue the relationship with you.

These growing pains of your lead gen agency are challenging to face.

But, it will make your relationships with your clients stronger, and provide your agency with a strong focus and sense of direction.

What To Do Now...

If choosing how to move away from retainer contracts is something you tend to struggle with, I’ve made a PPL Gameplan.

It shows the steps you can take to move away from working on retainer contracts and work on a performance model instead.

These are the exact same steps one of my students (Agency AL) took to fire his retainer clients without the headache.

He’s now growing his lead gen agency using PPL without these big growing pains.

My Gameplan is completely free.

Click here to gain access to my PPL Gameplan.

Video transcript

Hey everyone, it's Dan here from Flexxable.
 
 I hope you're well. All right, today I wanna talk to you about the predicament that people have when they're growing their agency and they've got, you know, maybe 10 clients, 15, 20 clients or whatever that is. 
 
 And they've got some legacy clients that they've worked with that they started getting results for and they might not be paying the kind of money that they should be paying.
 
 But before I go into this and what I would do in these situations, then please subscribe below.
 
 I was on a call this morning with my mastermind and one of the guys that came on said, "Listen, we've landed some chunky new clients, we're on a revenue share deal, a hybrid deal, where we get paid a percentage of all of the business we bring in, and it's a great deal, and there's a few more deals on the table like this. But I have three clients that are paying 1000 Australian dollars a month that we've had from the start.
 
 And, you know, I feel bad about letting these people not continue with us, but I'm also thinking, I've got a couple of new staff members and maybe I can move them over to there to try and get them trained up and to cut their teeth helping these type of clients with, you know, Facebook ads or Google ads or whatever it is. What should I do then?
 
 Because I've got big opportunities over here.
 
 It's never black or white, right?"
 
 So I had to kind of ask questions and delve a little bit deeper into what the situation actually was.
 
 And the two new people he'd hired are starting from scratch, with no experience whatsoever in marketing.
 
 I think one's a Filipino and the other one's from Upwork.
 
 And he's just getting them started as generalist, I guess, within the business. 
 
 And kind of the more I heard about this and the more I heard about the opportunities with the performance-based clients that he'd been working with, or he'd just landed, I was kind of over their opinion that I don't think it's a good idea to continue working with these people, all right, the three smaller clients. 
 
 I know that's gonna take a hit to the ego and it might be tough to let these people go that you've got a great relationship with.
 
 So maybe an alternative is to not let them go, but just say, "Listen, we're growing as an agency and I've got additional overheads and staff that I'm trying to hire, that I have to hire.
 
 And, you know, I really wanna keep working with you, but we're gonna have to double our price. 
 
 It's a retainer contract for a thousand Aussie dollars a month.
 
 We're gonna have to double that.
 
 I understand if this doesn't work for you and I feel really bad about it," which he is going to do, "but you know, business is business and we're growing and in order for you to stay with us, this is just what we're gonna have to do."
 
 And that's, you know, sometimes in this situation you can't let your emotions get in the way.
 
 You need to treat people with respect and be able to continue to have that relationship with people, but honesty and being straight upfront with them about what's happening and saying to them that, you know, this is just the way it's gotta go, they will understand this.
 
 And it's probably likely you'll get two out of three of those clients to double their retainer without question.
 
 If you are experiencing situations like this, then the first thing I would do is try and, you know, talk to someone about the situation rather than trying to do it yourself and think of yourself what the right thing to do is.
 
 You probably wanna, you know, if you have our mastermind and you're able to kind of come in and jump on the call and talk to me and other agency owners about it, then that's gonna give you some different insights and some different reasons why you should do this and why you shouldn't do that.
 
 So that always helps.
 
 Get some second opinions because it's not always a one size fits all solution. 
 
 You've gotta be able to make those tough decisions, to protect your agency, to be able to essentially earn more money with less clients and with less overheads and less headaches, and it's important that you protect your agency by doing these things.
 
 I really hope you've enjoyed this video.
 
 If you wanna learn more about how you can fire retainer agency type clients, retainer clients, and people are locked in for long-term contracts with you where they don't pay you enough and you wanna move to a performance model, I've got a game plan.
 
 You'll find the link below this video, which explains exactly how one of my students, let's call him Agency Al to protect the innocent, actually, you know, moved away from doing, you know, the hard slog of growing a retainer-based business to moving to performance-based model and how that worked for him and the game plan that he took and the steps that he took in order to do that.
 
 It's gonna be very powerful for you if you are thinking about performance-based marketing.
 
 It's free, just click the link below and you'll be able to get your hands on it.
 
 I hope you enjoyed this, take care.