Today letās take you through how to find a niche within a niche that will help you conquer your market!
Contents
What is a niche within a niche?
Itās where you find a micro niche within a huge industry.Ā
For example car finance, you could choose to just go after car finance for business owners, or mums in debt etc.
You want to cut through the marketing space to get to the consumer.
You can’t be lazy, you have to look for it.
Find out what kind of consumer hasnāt been tapped into yet.
This can be done in ANY industry.
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Why is finding a micro niche a good thing?
Itās about finding pockets within a niche that you can call out better, and personalise the ad experience a bit more.
Itāll help protect you against ad blindness.Ā
A lot of lead gens will go for a broad offer (which can work). But what happens is that similar ads will be shown to the same people and people will get ad blindness.Ā
Finding a micro niche can slightly change the hook. So your ad stands out from the crowd to a particular target audience.
This will help to create less competition in a competitive niche.
For example in the buy to let mortgage space in the UK, targeting business owners is great as they can buy a property very quickly without much paperwork.
How to find your niche within a niche
You will need to research how the consumer behaves. There maybe particular character traits that stick out in the target market.
For example, we saw a lot of single mums who were struggling with debt so we built our brand around that market.
Speak to your client.Ā
Then get information from them.Ā
A particular gender, homeowner, business owner, parents, university educated etc etc.Ā
If you donāt already have a client, type into Google mortgage forums, for example, or join Facebook groups to see what people are talking about.
You will be able to start finding trends of areas people are struggling with because they canāt get the help they need.
Listen to the consumer.
This can all help find your micro niche.
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