How To Write An Advertorial & Why They’re Awesome

“Advertorial” is a portmanteau (mashup) of the words “advertisement” and “editorial”. They are adverts written in the style of an article, allowing brands to tell their story in an engaging, informative or credible way. Much like your Facebook ads, the purpose of an advertorial isn’t to start walloping your prospects with a hardcore sales pitch. […]

HOW TO BUILD AN EPIC LEAD GENERATION BRAND

Branding is a way of defining your business to yourself, your team and your external audience. 67% of entrepreneurs fail in their first year and, of the 33% that survive, only 5% will be in business for three years or more. Most small companies fail because they can’t attract the right customers. Without a brand […]

FULLSTORY: FIRST WEEK REVIEW

Designed to be the “smartest, fastest, easiest way to improve your user experience”, FullStory is an app that captures all your customer experience data in one easy-to-use platform. With every click, keypress, and page transition automatically indexed, a FullStory user will be able to see what happens on their site through the eyes of a […]

GDPR FOR LANDING PAGES: TICKING THE BOXES

When you wake up in the morning, data security and privacy policies probably aren’t the first things on your mind.  In fact, most people I know avoid the yawn-worthy topic altogether. Unfortunately, since 25 May 2018, these issues have been pushed to the forefront of every business owner’s concerns.   Consumers see the impact of GDPR […]

Lead Generation Websites: Are They The Future Of PPC advertising?

What is a lead generation website? A lead generation website is a website that we own as a business; it’s not owned by one of our clients, it is owned by us and it’s an asset within our business. We buy a domain in a niche or a vertical, usually in the financial services sector […]