Understanding how lead segmentation works is vital to take advantage of the opportunity in the lead generation market, particularly in the B2B space.

Thinking outside the box is something we are told to do anytime we are struggling with ideas. It can be difficult to find new ways to do things. It can also be kinda scary sometimes too.

The power of a database is huge. Re-engaging in a client’s database can be a goldmine and set you up for a long-lasting relationship with your clients.

Everyone is aware of the ‘Bright Shiny Object Syndrome.

We all love to focus our attention on what’s new and current regardless of whether it’s actually worth our attention.

More often than not it isn’t that valuable to us and ultimately distracts us from what we really should be focusing on.

Today’s video is all about finding different ways to create advertising hooks for your campaigns.

This will help you to create awareness of a problem your ideal customer is facing AND provide them with a solution.

I would like to share with you what was going through my mind when I heard about Google’s FCA certification requirements for lead gens in the UK (coming 1st of Sep 2021).

The first thing I thought when I heard about this was, oh no, another problem to deal with.

The world is ending!!

I’m not going to recover from this!