There are a lot of levers you can pull to try and improve lead quality. However, many Lead Gens completely forget about the Thank You Page!

Whale clients are the clients we as lead gens dream of when we drift off to sleep at night…

Clicks are an important metric when looking at your marketing performance. We always track the cost per click when looking at the ad level, so why don’t we show the same respect to button clicks on our landing pages?

The Facebook Chat Plugin is extremely simple to add to your website. There has been a growing trend for a while to have a live chat feature on your website.

Facebook Audience Targeting has changed a lot over the past year. What with iOS and all that fun stuff…

Exit Pops or Exit Intent Popups can be an epic way to mop up extra leads, from traffic that is leaving your site. We marketers need to always be focused on conversion rates, and optimise our pages accordingly.