Blending Leads and Lead Quality

If you are doing a lot of traffic across different ad networks, then watch this video to hear my top tip.

Video Transcript

Hey there. It's Dan Wardrope here.

How are you today?

I want to talk to you about blending leads, okay?

And this is a little bit of a taboo subject with some clients, obviously, because they want to have the best quality leads all the time.

The likely scenario is that that's not always possible.

So for those of you who are more advanced, you might be sending leads from Facebook, and you might be sending leads from Google Search, and you might be sending leads from YouTube, and you might be sending leads from Twitter or whatever.

Each of those different platforms usually bring different quality of leads, especially if you're using an advertorial funnel, which generally seems to push the quality up a little bit.

So problem with that though, is that those, let's say, or even YouTube, for example, YouTube ads, we've found to be almost twice as good in quality, but they sometimes cost twice as much to produce.

Not always but sometimes, right?

So you want to be able to supply both sets of leads to the client and find that balancing act between them ordering again.

You want them to get really good results and ROI on their spend and you making enough money and just sending them a load of crappy leads that they're never gonna convert.

This means they're never gonna order again.

It is really a fine line.

And what we found, (this is a more advanced tip) is that you want to start your clients and their sales team with the best quality leads early in the day, all right?

You wanna be able to send those YouTube leads across those advertorial leads for the first nine to 9:00 a.m. til midday, whatever that is.

Them you want to start introducing the poorer quality leads a little bit later on in the afternoon.

What you'll find is that they gain some momentum, the sales team gets excited, and it generally helps conversions a little bit better, and then you make a little bit more margin later on in the day.

So, it's a high level tip, right?

There's not a lotta people that are doing a lot of volume with different traffic networks, but if you are, then this could really help, and I hope it does.

You should give it a go.

I hope you've enjoyed this video.

If you are buying pay-per-lead and you wanna get into pay-per-lead and build a business, then there'll be a case study below this video where you can watch how we do it, how we did it, and I hope you enjoy.

Chat soon.