How To Cut Your Cost Per Lead In Half

Cost Per Lead…

Cutting down our Cost Per Lead can be a tough one.

You may be used to making small optimisations and hoping for a big drop in your Cost Per Lead.

But, as we know, sometimes this doesn’t happen.

It’s similar to starting to change small aspects of your life to enjoy your life more.

But you begin to realise that a big part of your life you’re not happy with anymore.

Completely changing this big part is very likely to result in you enjoying life so much more.

Big changes can lead to big successes.

Even if you feel like you’re taking a leap in the dark.

But what I have for you is tried and tested.

It just takes some simple creative originality.

One guy in my Mastermind group is working in a big competitive industry.

He’s generating about 50 leads a day – nothing massive.

He isn’t getting too much profit left over.

He needs to cut his Cost Per Lead down…

… and FAST!

I’ve suggested to him to start creating User Generated Content.

Looking for white label partners, funnel peeps or hard core closers for your offer? Join my free Facebook Group “The Pay Per Lead Ninjas”

How To Lower Your Cost Per Lead…

It’s pretty simple.

Write a script.
Find an actor – maybe from fiverr, peopleperhour, or even from a Facebook acting group.
Get them to film themselves using their phone in front of their house/car/whatever it is that you’re selling.

You want the physical objects that are related to the offer to be seen.

For the Mastermind guy, once he was able to describe and position the offer well, he was able to cut his cost per lead in half.

This was HUGE for him.

For the script, you’ll need to come up with a great angle/hook for that market.

Find an angle that people might not be aware of.

Try to move up the awareness cycle.

That’ll help broaden your target market.

Finding that angle into the market that maybe people are less aware of will get you cheaper cost per clicks and ultimately reduce your cost per lead.

Having someone in front of what you’re selling, adds a completely new angle to your ad.

This guy in my Mastermind group is having such amazing success on Facebook and YouTube.

He’s been able to half his cost per lead, just by creating User Generated Content.

These are the sort of lengths you have to go to to stand out.

What Now?

I hope this helps you to reduce your cost per lead by up to a half.

But, if you’re still struggling with choosing your best offer, I have a gameplan for you.

It’s how a student of mine used my gameplan to move from struggling to sell the hard retainer contracts to being able to onboard as many clients as he could.

He’s nearly at 100k a month now.

This gameplan is free and it’ll change the way you sell.

Click here to get the gameplan.

Video transcript

Hi there. It's Dan here from Flexxable. 
 
Today I want to talk to you about how you can cut your cost per lead by up to a half with some simple creative originality. 
 
If you're running ads on YouTube or Facebook, whatever that is, I'm going to teach you how you can slash that cost per lead in half with a simple methodology, I guess. 
 
But before I do that, please do subscribe to my YouTube channel if you're watching this on YouTube. Like, share, all of that type of stuff, it would be much appreciated 'cause we're really trying to share the message of performance-based marketing and the more people we can reach the better in my opinion. 
 
Okay so, the reason I'm bringing this up is because one of the guys in my Mastermind, he's in an industry, I'm not going to tell you what it is, but it's a big competitive industry. 
 
He said, Dan, my cost per leads, I think I'm getting paid about $60 a lead and I'm generating the leads for 45 to $50. 
 
After I take into account my time, my overheads and all that, I think he's maybe generating 50 leads a day or something. So not massive. Maybe making 500 bucks a day in gross profit, but after everything is taken out, there's not much left over.
 
So he needed to get his cost per lead down to $25 or less, which is the kind of safety margin of 50% on the cost per lead that we kind of recommend. So, what you need to do is generate what we call user generated content. So I want you to write a bit of a script and I'll run through how to do that. 
 
I want you to go out to an actor and get him to go out and you can find those actors on Fiverr or PeoplePerHour or whatever that is. 
 
I want you to go out and ask the person to record a shaky iPhone video in front of, whether it's a house or whether it be a car or whatever it is, make sure you do it in front of those those physical objects that are related to the offer. 
 
If that makes sense. So, we wrote him a script, he got an actor that I think he paid 50 bucks, and then the actor went back and forth and I think he had a few revisions of the video, but once he got that up and it was kind of like a shaky iPhone video to describe the offer well and positioned it well, he was able to drop his cost per lead by 50%, which was huge for him. Okay. 
 
But how did he do it? What was in that script? So let's say we're going into, I'm going to call it a mortgage, for example. Okay so, let's say we're going into a mortgage offer and we're trying to come up with an angle or a hook for that market that really stands out from the crowd, which means that it's going to cut through the advertising networks. 
 
It's going to get you cheaper cost per CPMs and cheaper cost per clicks and it's going to smash your costs per lead out of the park. 
 
So if I was looking to choose an industry, it would be, you know, centered around the mortgage industry where people, not many people know that if you're over here in the UK, it's better to buy a buy-to-let property inside a business rather than outside of your business because of the tax breaks that have have recently come in. Okay? 
 
Not many people know that you can get a mortgage extremely quickly if you buy it through a property company, rather than as a consumer. 
 
As a consumer, there's so many loopholes to jump through, it takes forever, you need to prove a certain amount of income, it's just a complete nightmare. But you can open up a company in the UK and prove that you've got 20,000 pounds worth of income and buy a property the next day. It's literally that easy and not many people know about it. 
 
So if I was going to create something that really stood out from the crowd, I'd get an actor, I'd do it myself, and I'd create a simple script that says something along the lines of, do you know you can buy a property like this without having to prove your income, without having to jump through a lot of regulatory hoops that the mortgage companies make you go through. It doesn't matter what your credit score is. 
 
As long as you can open a company and prove that you've got 20,000 pounds worth of income, you can buy as many properties as you want. This is a loophole that not many people have understand 'cause it's been kept quiet a little bit, but you know, and obviously I'm freestyling here, I'm never good at doing it on the spot, but if you want to find out more about how to do this and speak to a specialist about buying property through a company and getting you the best deal, then please get in touch. 
 
Take this 30 second survey. we're looking to bring on 10 buy-to-let property investors to show you how to do this type of thing. And that will take them through a quick survey funnel. Once they click off the ad, become a late. 
 
Do you see how that ad and having that person there with shaky iPhone video in front of the property, that looks like a buy-to-let property. Do you see how different it is, how the angle is much different, okay? And this is exactly what happened with one of my students. 
 
He's, I think he was, he's getting paid maybe I think it's $60 a lead and he's these generating them for between 12 and $17 at the moment, okay? That's on Facebook, I believe, but he's also using the same video over in YouTube land. 
 
You know, this is what you have to do. This is the lengths you have to go to, to be able to do something different, to stand out a little bit. I hope that makes sense. I know I've rambled. I hope you followed. 
 
If you want to find out more videos like this, or you need more tips and tricks, then obviously subscribe. 
 
Please subscribe to this channel and I'll speak to you later. Take care. Bye.