Why You Should Start Thinking Outside The Box

Thinking outside the box is something we are told to do anytime we are struggling with ideas.

It can be difficult to find new ways to do things.

It can also be kinda scary sometimes too.

But thinking outside the box helps you to come up with new bold ideas to try out.

It may not always work, but it is ALWAYS worth a shot.

What happens when people don’t start thinking outside the box…

I find it frustrating watching people in the lead gen space always doing the same thing.

They want new and better ads.

So what do they do?

Reverse Engineer the market.

This is always a great start.

Recreating successful ads tends to do well in the short-term.

But tend to die off after a little while.

Why?

Because everyone is doing the same thing.

It’s time to start thinking outside the box.

Otherwise, you are doing the same thing over and over again, whilst expecting a different outcome every time.

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My daughter, for example, has been so clumsy all her life.

She’s always bumping into corners of tables, falls over stairs, you name it, she’s done it!

The other day she even stepped in dog poo.

She will only stop bumping into everything once she starts changing her ways and stepping a little more to the side than she’s used to.

That’s the same advice I want to give you.

It’s time to step to the side and try something new.

You don’t want to be wasting your time.

The next steps to take…

You want to start thinking of ideas which will work for longer than a matter of weeks.

Get ahead of the market rather than just copying what others are doing.

The lead gen space is very competitive.

Consider what other ideas you can go after.

You don’t have to look at the end product necessarily.

This would be selling something that the person has already got, such as a mortgage.

Move up the awareness cycle.

Think about the type of prospect you want to target.

Start targeting people in a more broad market.

Thinking outside the box will help you to open up the market.

Get into the mind of the prospect.

Find new ideas, new hooks/angles, target different people.

Take that step to the side and start thinking outside the box.

It may be new territory, but it’ll help your agency grow.

I hope this helps you to take a new approach to think of new ideas.

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Video transcript

Hey everyone, it's Dan here from Flexxable.

My wife just got home. She's just over there at the moment, and told me a little story about my daughter this morning.

She's nine years old and she's beautiful, but she's just the clumsiest little thing you could ever imagine. She will knock anything over that she comes across.

She knocked the vase over yesterday. Smashed that to pieces.

She bumped into the corner of the table when she was a baby and bruised her head.

She'll trip over the stairs. She's just the clumsiest thing.

My wife was telling me a story this morning, how she let Juliet out of the car and she bumped into one of her friends whose dog had just done a poo on the sidewalk.

Massa, Emily's friend was like, "Don't step in the dog poo. Don't step into the dog poo." And you know what happened next, right?

Juliet just went into our her little world, stepped out of the car, first step straight into the dog poo.

I'm just like, "God, she's," it's funny, but it's frustrating, okay?

Which is the same frustration I share with people I see in the lead gen space, okay?

I've been victim to this as well.

It's like doing the same thing over and over again, and not even knowing to try and do something a little bit different.

Stepping in that dog poo over, and over, and over again, when all it takes is a little bit of concentration and a little bit of effort to notice that there's something there that's not working, or something that you're gonna step in, and then stepping to the side and trying something a little bit new.

What I see a lot of in my group, And you know, I'm victim of this too.

I also have done it myself in the past, but you'll be entering a new vertical, like let's say you're in the mortgage space.

You're doing lead generation in the mortgage space and you are looking to see what works.

what you'll do is you go to Facebook ads library and reverse engineer the market, and find an angle or hook that's working for someone else, or you think's working, and you'll recreate it and put it into your campaign.

It might work for a little bit and then it will die off because everyone else is doing the same thing.

Okay, so what you've gotta be able to do is think outside the box a little bit, okay?

You need to start thinking for yourself.

By no means am I saying reverse engineering is a bad idea, and being able to see what's working for other people and getting ideas and angles and hooks, but you've gotta be able to take it to the next level, and be ahead of the market all the time, rather than copying the market.

It just makes sense, right?

Because it's competitive out there, so let's say you see an angle for the mortgage market and it was in my newsfeed and it had like 700 comments and lots of likes, and it was someone mentioning that you could refinance.

The ad image was all about the bank over here in the UK.

It was a big, it was Halifax, and now using the bank's logo, and now we're using a really good hook to people banking with Halifax and that got a mortgage with Halifax.

That's a way to kind of remortgage with Halifax without paying the exit fees and getting a super low rate, okay?

It'd stop people in their tracks because, I could say that it was Halifax, they could understand the, they wanted to pay less interest, and it caught people's eye, and it was quite a good ad.

It's a good idea, right?

They even had a custom landing page for Halifax, the bank. It was obviously doing very well for them.

These guys are first to the market with this idea.

So if it was me, the first thing I'll be doing is getting six or seven of the other major banks and getting something quickly up in my campaign, and getting going fast rather than just Halifax.

You know, that's the obvious next thing.

But what other things could you be doing in this space?

What other ideas that you can go after, that not many people are doing so.

You don't have to necessarily look at the end product, ie, selling something that they already got, ie the Halifax angle.

You can start going a little bit further up their awareness cycle and start targeting people on a much broader audience, because there's a finite number of people are gonna have a Halifax mortgage, that's gonna be exhausted soon.

But there's a much larger audience out there that could be people that are in the what I call their forever home.

Or, I know, I learned this from a chat with a mentor the other day.

He brought up this forever home angle 'cause I was talking mortgages, I think.

Then there could be people that on the other end of the scale, that haven't got great credit and have got a mortgage, but are paying a high interest rate.

Because they're paying a high interest rate, the bank forces them to have some sort of mortgage protection insurance against that mortgage.

So if you tag people in your creative or talk about mortgage to protect your insurance, you know that you're gonna be speaking to that market that might not have as much credit, might be struggling a little bit.

They either need to go into a better rate, or they might be open to switching or pumping more equity into their property in order to get out of the mortgage protection insurance angle, okay?

Do you see what I'm doing there?

Okay, so there's characteristics that people have that are not necessarily related to selling them a mortgage at this time, but you can go a little bit back up through awareness cycle and think about the type of prospect that lives in their forever home, or is looking to flip properties.

You know, there's so many different things you can think about, but you've got to get into the prospect's mind, the person that has that house, okay?

It could be that they're looking for a home office at the moment, which a lot of people are. I actually am doing that.

We've got some plans being drawn up right now to be able to release some money from our home at 1%, so cheap, to be able to put a couple of offices in for me and my wife, because I'm working from the kitchen bench still, which sucks, right?

It's just not the way the house is laid out.

So all of these things and angles can really be used to be able to go after a new audience or a larger audience than what you're currently going after.

I hope this helps.

I've rambled a little bit, but if you do wanna find out more about performance-based marketing, and how you can earn more from one client than what you might do with 10 retainer clients.

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You can click below and hope you enjoy. Take care.