What is Pay-Per-Show and Pay-Per-Appointment?

Pay Per Lead Versus Pay Per Show Versus Pay Per Appointment?

There has been a lot of ‘chatter’ of late about all these different ‘Pay Per’ biz models.

Enough to confuse me, so I thought it was worth me chiming in with my thoughts!

(‘Cause we are the original ‘Pay Per Lead’ guys, and a lot of our stuff has been copied.)

In this video I talk about the pro’s and con’s of each model, and what you should do!

But to summarise, the biggest question I have about PPS and PPA is “what happens to the leads that don’t turn into appointments or show up?”

With PPL you can sell leads AND appointments AND ‘per show’ if you want… But you have to monetise every lead that comes in.

I always look at it this way (from my experience speaking to people in all sorts of niches)…

Rough Figures: 1000 clicks

100 leads

30 appointments

15 ‘shows’ to appointment

If you are selling ‘appointments’ or ‘per show’ then you really want to make sure you are monetising the other 70 leads by either selling them to different clients or introducing them to different offers.

We run an appointment setting funnel, and I talk about how we do it and how we get a 60-80% lead to appointment ratio in a webinar on the 25th of August. Use this link – https://bit.ly/3m8LibG – and you’ll be sent to a registration page, where you’ll be notified with a link to the webinar.

So in my opinion you should be looking to monetise EVERYTHING. Because with rising CPMs and stricter ad networks, you can’t get away with just selling the ‘cream’.

So my question to you is….. Do you wanna learn how to become a ‘cream’ factory and monetise every ounce of your media spend? Then I have a GAMEPLAN for ya, where I show Agency Al (name changed to protect the innocent) exactly how to escape retainer client jail.

It’s how my students are bringing in $1k, $2k and $10k a day and more…

Video transcript

Hey, everyone, it's Dan here from Flexxable.

Checking in from Ibiza again.

There's been a lot of chatter in our internet marketing circles, our lead gen circles, our kind of pay-per-click Facebook ads, YouTube ads, lead generation-type community.

We were the first people to really put together a pay-per-lead type offering to help people grow a performance-based pay-per-lead business. And there's been a lot of people that have come in and done the same.

It's good to have competition because it means that what we do really works, and I'm super proud that we were first in the market.

If you type in pay per lead into Google or go over to YouTube and type in pay per lead, we're all over the first page. And it's because we've been here for a long time, and we're gonna be here for a long time to come because I truly believe that performance-based marketing is really exciting, and I think there's big opportunities for people with skills in the lead generation space that have previously been running retainer-type models, and battling with clients and being a master of none, and all that type of stuff, but I wanted to talk to you because of people that are coming into the market and selling new courses on all types of stuff, the one that I'm seeing recently is called pay per show, and there's one that's called pay per appointment. And I wanted to talk to you about what the difference is, and potentially, how it might work.

I haven't bought these courses, I haven't looked at them, but one thing that I've found is that there's different types of things you can sell.

So you can sell a retainer service where you don't kinda guarantee anything.

You run their ads, you do their landing pages, you do their funnels, you might do their SEO, all that type of stuff.

So there's no performance-based criteria for that really at all. And then you're looking at pay per lead where you generate leads on a cost-per-lead basis.

So you generate them for 20 bucks over at Facebook and you sell 'em on for 40, 50, 60 bucks to your client. And if you're good, then you can build a brand and you can sell leads to multiple clients from that one brand, using some clever tech that sits behind the funnel. And then the next thing after the lead is sold, you can put a calendar on your thank you page and you can sell an appointment to the client, and then after that, I guess the next level of performance basis is selling people that show up to their appointment. And I guess all these are quite powerful, but with pay per appointment and pay per show, and I'm just guessing is that if you go in and offer clients the pay per appointment and pay per show, then what happens to the people that don't book in an appointment or turn up to the actual appointment?

Because no matter how good you are at lead gen, let's say you generate 100 leads and you're really, really good, your funnel's amazing and you're able to get 80% of those people to book an appointment, which is super, super high.

In solar and other industries like that, if you get a 20 or 30% lead-to-appointment ratio, then you're looking pretty good, pretty damn good. So let's say you were awesome.

You get 75, 80%, what happens to those other 20 people? Do you have the ability to monetize these leads, to be able to sell them to different people?

Have you got nurture sequences going on to be able to convert them into an appointment later on?

There's a lot of kinda questions up in the air about these models, and I've found the best way that we do it, I've got a life insurance lead generation agency over in the States, and what we do is we sell leads, and we sell 100 leads, and our job is to turn as many of those leads into an appointment as we possibly can. So let's say we generate 100, if we can get 60, 70 of those leads into an appointment, then great but the client gets the other 30 leads as well to be able to work them and get an ROI from those leads. And this is I think where I feel a little bit more comfortable, rather than just kind of purely selling an appointment or selling a per show because what happens to the people that are still stuck in the funnel?

They could be worth a lot of money to your client and to yourself as a lead gen. 
So if you are looking at different ways to go, then check out what happens to the rest of the leads in those scenarios.

This is quite a good topic actually because on the 25th of August, we are running a webinar where we show you how we run our per appointment funnel.

So we're running leads through a funnel.

Out of those 100 leads, we show you how we generate appointments from those leads, and how we nurture the leads to become an appointment, and how we use one calendar to be able to sell leads to multiple clients from the one calendar.

I'm really excited about this webinar.

I hope you guys can join in, and I see you on the 25th of August.

Take care.