Top Tip To Improve Lead Quality

In today’s video, I share a top tip my agency has implemented across all our PPL campaigns that drastically helped with our lead quality.

Traditionally, I teach my students to set up their funnels with Ad- to Quiz-to Landing Page- to Thank You Page. The Ad peaks interest and the quiz segments the leads to sell to different clients.

While this method is successful, some of our clients were complaining about lead quality, especially when the leads came from YouTube.

This is what we did:

Make our ad broad.
Send straight from ad to well-written advertorial.
Update advertorial. Advertorial should state the problem, the solution, have testimonials, and social proof.
Embed quiz at the bottom of the advertorial.
Quiz starts with three strong questions.

These methods significantly improved our lead quality. I hope they can do the same for you.

Watch my video, where I discuss this method in more detail and show you how you can impress your clients with excellent quality leads every time.

Enjoy!

Video Transcript

Hi there everyone Dan Wardrope here, from Flexxable.

I wanted to talk to you today about a little kind of when we had in our PPC campaigns, our Google AdWords campaigns Okay, this is not Facebook.

This is Google AdWords.

And I'm talking specifically about Google Discovery ads and also YouTube ads.

All right, so traditionally with YouTube ads, I've always thought that, you'd be generating a laid, is all you need to do is have the video and then send that the traffic from that video when they click within the YouTube ad over to a quiz landing page where you can segment and then sell the leads according to that, okay.

But what we found was that some of our, some of our clients were giving us the old quality excuse, so the quality isn't quite there for YouTube in this particular niche.

And what we thought you know, we had an advertorial written we thought, why not just trying to send some YouTube traffic to an advertorial and see what happens.

And then open up the, Make Our Videos a Little Bit Broader which will allow, it will kind of attract more people and more clicks.

And then qualify them out within the advertorial.

So what we did is, we tried this we sent the traffic from YouTube to an advertorial with a quiz at the bottom of the advertorial.

And what we did is we started that advertorial with a yes, a yes set type by advertorial where you ask three questions.

So let's say you're a mortgage, it's a mortgage campaign.

So you're targeting self-employed people.

So the first question could be are you self-employed?

Are you struggling to get a mortgage because you took a holiday break or you felt like yourself?

Okay, that could be the second question.

The third one could be, And is the, are the banks turning you down because, or offering you really high interest rates?

Okay, so three questions that qualify people out that are struggling to get a mortgage because the self-employed.

Struggling because I feel like themselves and worried about high interest rates.

Which is pretty much anyone that's looking to get a mortgage that is actually self-employed.

So once they qualify themselves out there, then you go into the problem, the solution some testimonials and proof.

And then you go into the call to action after that, which is obviously the quiz.

And once we got this working, we're like okay, We're onto something here.

Why don't we try this for Google Discovery? And Google Discovery is I guess, kind of Google's answer to Facebook.

Not many people are using it, but the, the traffic and the CPMs and the media cost is very cheap at the moment.

And not many marketers know about it.

So we started sending traffic to the same advertorial with kind of carousel ads and ads that are very similar to Facebook.

And we found we started getting really good quality leads from that.

So, you know, it's interesting. How you pivot and how you learn, and you test new things which is what we do within our agency.

So if you are struggling with quality, then this could be a really good, a really good test for you to try and get this quiz advertorial style template going.

And of course, if you joined our program, you'll have all of those templates.

You'll get access to me and I'll show you how to build these advertorials.

In fact, that's what I did on our weekly call today.

So if you are struggling with quality, give that a go. Of course, if you wanna join us then there'll be a link below to book a call to see if you are a good fit.

I guess I'll speak to you soon.

Take care.