It's Better To Fade Away Than Burn Out

It’s Better To Fade Away Than Burn Out

As I stood there in the shower yesterday, I had a thought…

Sounds weird I know 😅 but hear me out…

I found myself looking back at how I got to where I am and the mantra I used to live by for so long, which was:

“It’s better to burn out than fade away”.

That mantra was accurate in many areas of my life, whether that was going out partying or my business.

Go fast, go hard, have quick success, get things done quickly, move on to the next shiny object, you know the rest.

I’m forty-three now (I know! I don’t look it 😂), and now that I have gained some wisdom, I’ve come to realise that saying should be the other way around.

“It’s better to fade away than burn out”.

The reality of it is that you are running your agency, you’ve achieved those ten clients, you’ve worked nine to five jobs, you have the experience.

And now you’re hungry for success, but the realisation is, you are forever on this hamster wheel trying to grow and grow.

But it’s hard because you’re trying to do too much.

You’re a master of none.

It may seem great that you’re your own boss, but actually, you have five or ten bosses.

You are trying to please all these people and they all end up being your boss.

It all gets too much sometimes.

Rather than trying to do everything for everyone, you can slow down, work on your offer and become a master at one thing before moving on to that next shiny object.

If you’re a lead generator struggling with burn out, where you are working yourself to the bone, but aren’t getting the reward your time deserves, then this free training will show you the one thing you need to do to revolutionise your business!

I hope you enjoyed this blog post!

If you want to escape retainer jail and change the way you sell, get my gameplan below.

Video transcript

Hey there, it's Dan Wardrope here from Flexxable, and I wanted to talk to you about a thought that I had in the shower yesterday.

I know that sounds a little bit dodgy, but bear with me for the moment all right.

So I used to live by this kind of mantra I guess when I was in my 20s and early 30s even where it was kind of like better to burn out than fade away.

I'm not sure where I heard that from or where I picked it up from, probably some song or something like that over the years.

And I used to live life in that way whether it be partying, drinking beer, going out with my friends, backing up after a night out on the booze or whatever that might be.

I was like yeah let's go hard, you're better to kind of live fast and die young type thing. And I guess that mantra was accurate in a lot of areas of my life, whether it be business for one.

It's better to go fast, go hard, have fast success, get stuff done quickly, move on to the next thing, next shiny object, and you know, in hindsight, I'm 43 now with a little bit more kind of wisdom, I'm beginning to realize that that saying should be switched around.

Okay it's better to fade away than burn out.

Better to fade away than burn out.

All right, I think, you know where as I wanted to burn out quickly and live life to the full and all of that when I was young, I'd actually be quite happy to fade away, to fade away just gracefully.

Build a legacy for my family.

Spend time going on walks with my wife, watching my kids grow up slowly.

Watching my kids have grandkids.

Slowing down and loving life, right?

This is what it's all about.

I'm getting a little philosophical here today but, you know, it definitely makes sense to me the older and wiser that I get. And you know, kind of relating that to business in a way that you guys might be running your agency, especially if you've had some success, you've weathered the nine to five, you've landed some clients, some retainer clients.

You've got 10 people, 10 clients now you've accelerated, you've got rid of the nine to five, you're experiencing freedom right, you don't have to go to work.

But in reality, what's happening is you're so hungry, and this is great right?

You're so hungry and you're so looking to grow quickly and expand and so you might be doing it with 10 different niches, or maybe six or seven different niches with those 10 clients.

You might be wanting to be a, you might be wanting to do website design, funnel design, SEO.

You might want to be doing Facebook ads, Google ads, YouTube ads, you might be doing videos for them.

There's a lot of stuff that you could be offering these people because there's so much opportunity out there, like well done, well done that you're learning all of this stuff.

But the reality is when you look at it is that this is a kind of, you're on this kind of hamster wheel where you are, you know, forever adding new services or adding new clients, but what happens is that one drops off the other end, okay, you have a few big clients that are bringing in the bulk of your revenue, and then once you get another client, someone drops off.

Okay, it could be because you're not giving them enough time and it's natural that these things happen anyway.

But you're forever on this hamster wheel of trying to grow and grow and grow, but it's really hard to do that because you're trying to do too much, you're becoming a master of none.

And that was me as well, that was me just trying to offer everything saying it was a full service agency, it's just madness when you think about it.

And in reality, when I quit my job and got 10 clients and I was hitting 10, 15 grand a month or whatever that was, I had to hire, and I had to help people and get off the tools and all that which was great.

But in reality I was doing monthly reports and all this stuff for my clients and a lot of different services, and in reality I actually had quit my nine to five and quit my one boss, I had quit my boss, but in reality I had 10 bosses.

10 bosses that were telling me what to do every single day, you know.

I didn't have boundaries, I didn't know when to not allow them to call me, I just was a slave to my business and I kind of quit one job for one boss for 10 bosses and that really wasn't a way to live to be honest with you.

It was just chaos and manic and I was all forever on my phone checking stats and worried about all of this type of stuff.

It doesn't have to be that way.

Okay you can, you can as clever entrepreneurs you can focus on one thing, and one thing only which is to generate leads, and you can even focus further and you can have one niche and one lead generation brand.

And you can get really really really good at one thing.

And that takes time, okay.

Rather than trying to just explode and do everything for everyone, if you can slow down, work on your offer, and experience extreme mastery, that's when things become calmer and you start living life in a more present way, and you become happier because you've got some head space back.

So it is a philosophical video blog today for you guys, my YouTube video, wherever you're seeing this, but I hope you've enjoyed it.

Comment below if you've got any questions.

And I guess, I guess I'll speak to you later, take care, bye bye.