Getting The Most Out Of Your Current Niche

Here’s the most common question that a new student asks me when they first join…

What new niche should I move into now to do Pay Per Lead?

This is where I will tell them to pull the handbrake up and discuss the CURRENT niche they are in.

I find a lot of people want to diversify into a new niche way too quickly before they’ve squeezed all the juice out of their current one.

They have spent time, effort and money on their current niche and are getting leads at a decent price.

So I will ALWAYS advise you to first see what can be done within your current niche.

You are way ahead of the competition in this niche.

You’ve done the research.

You’ve got the ad data.

You’ve got the conversion data.

This is the easiest sell imaginable to get new clients!

The chat will go…

You: Hey, do you want 100 leads at £30 a lead? Currently, our clients are getting a 10% conversion rate, meaning you’ll get a cost per sale of £300. Sounds good?

Client: Take my money!!!

Because you know what a good ROI looks like for that niche.

In this video, I go through a specific example with one of my students and what advice I gave him.

I hope you enjoy today’s video.

Please get in touch with [email protected] if you would like to know more.

If you’re a lead generator struggling to scale with your current clients and are constantly dealing with a high churn rate, then this free training I’ve put together could be a game-changer! Check it out here – https://bit.ly/3xpLDJZ

Video transcript

Hey there, it's Dan Wardrope from Flexxable.

I hope you're all well.

So today I wanna talk to you about a conversation I had on one of my mastermind calls this morning.

It was a gentleman that had recently bought into my Flexxable program and he had three questions.

The first one, he went through a particular industry.

He asked how he should charge on a performance basis and what that looked like. So I gave him some of my advice on that one.
Great opportunity, great offer, he's already negotiated the deal.

He thinks he can add some real value inside the person's AdWords account and Bing account and he's gonna do well out of it.

The second question was whether or not he should continue down the path of this niche that he's gone into, which was quite a good offer.

It was to do with people in Australia that wanted to get out of their, this is for private landlords that were sick of paying too much for their body corporate.

And his client was a particular client who helped people get out of those contracts for free and reposition them with their offer, which is much better and much cheaper and a much better service, which I think is a particularly good offer.
I've never heard of that one before.

And I was quite excited about it when I heard it.

And the third question was what niche should I pick?

What niche should I go into?

He's just bought into my program.

Like dude, you've just gone, you've just blown me away with a couple of examples that you've got of clients who you're already working with that you wanna get a result for and you're asking me questions on how to do that.

And now you wanna talk about a new niche?

You've got two golden opportunities under your nose that you can really get some good ROI for your clients and also earn some good money from.

So my advice to him was to just look at what's under your nose and worry about going into a new niche or later when you've squeezed as much as you possibly can out of these two industries because there could be an opportunity for you to build a brand in one of these industries and go deeper and help them with their email database and initiate a go high-level sequence or whatever that is and help them with their conversion process.

You might wanna start running some Facebook ads for the first client that's only running Google Ads.

There's just much potential in what you've got under your nose.

I wouldn't even bother about trying to go after a cold niche that you know nothing about.

You've already got some experience, you've got great clients that wanna work with you.

Just go deeper and deeper and deeper into what you've already got and that was I think a bit of a light bulb moment for him and it also, we've all got a million plates spinning at one time as entrepreneurs, so there's no point adding more drama and more work to what you're already doing when you could be just getting better at what you're already doing.

So I hope that makes sense, I hope some of you people that are listening to this video have the wisdom to be able to sit back and look deeper into what you're actually doing at the moment and getting more ROI there and getting better there rather than having to add more stress and more work to your business by going after a new vertical, okay?

I hope that helps.

Yeah, I guess I'll see you on the next video. Take care.