Emotion-Driven Copy For Your Landing Page

How to write landing page copy…

You are looking for the best tips for writing your landing page copy.

There can be a lot of internet marketing tactics floating around.

But which ones actually work?

I always think about what would work in real life.

You are more likely to get on with people when they completely get you…

… what you’re feeling, what you’re going through, how to make it better.

You feel like you can trust them as they just get you and you feel comfortable with them.

That’s a good way to make long-lasting relationships.

So, I thought why not try using this same idea when I write landing page copy?

I have a great internet marketing tactic which I use while running ads to a landing page for a financial services offer.

A lot of you who have come through my funnel will have seen my content about our escape plan…

…To be able to escape retainer jail, you want to fire your retainer clients and be able to replace it with performance based marketing.

We use emotional copy.

We’re not talking about Pay Per Lead at all until the subheadline on the landing page.

We start by targeting people’s pain points.

Many experience the same pain points when they’re struggling to run ads for clients.

Common pain points include…

Retainer bosses demanding you do more work for less money
You are tied into running ads for clients and not getting paid what you’re worth

I’d challenge you to run some similar copy on your own landing page.

Run some copy where you talk about the pain points – even just as a variant.

How To Escape "Retainer Prison", Wrestle Back 100% Control Of Your Time AND Give Yourself A Raise By Firing Your 10 Bosses (Clients)

Lemme show you how to fire “pain in the butt” $2,000 a month retainer clients and replace them with $2,000 a DAY Pay Per Lead PARTNERS. Just press the button below quietly (so the warden doesn’t hear) and I’ll slide over my free “Retainer Prison” Escape Plan

Car finance landing page copy example…

Let’s say for car finance, a headline like…

“Ready to replace the 4-year-old beat up VW with your kid’s sweetie wrappers under the car seat and dog hair that hasn’t been cleaned for 3 months?”

You want to lead with an emotion and pain led headline.

Something that’ll capture how the reader is truly thinking…

…before trying to sell them something or make them enter their details.

This is what I talk about a lot.

Zigging when others zag in lead gen.

Try something different.

Experiment.

Give this landing page internet marketing tactic a go.

If you need any other help, check out our Flexxable YouTube channel.

It’s full of videos with other helpful tips and tricks to try out.

Subscribe here

Video transcript

Hey there, it's Dan here from Flexxable and today I wanna talk to you about using some internet marketing stall IM tactics when running ads to a landing page for a financial services offer. 
 
So let's jump straight in. So a lot of you that have come and seen my content might have come through my funnel, where we talk about a case study, or we call it an escape plan.

To be able to escape retainer jail and be able to fire your clients and replace them with performance based marketing. We kind of have the metaphor of hand cuffs and that sort of stuff, retainer jail, we call it.

Let's say we are running some copy, and you guys'll be able to see this URL here, its learn.flexxable.com/free-training-1, and we talk about how there's some real type of emotional copy here. We're not talking about pay per lead at all until kind of this sub headline.

All right so ready to stop taking orders from bossy clients and end the nasty texts, PM's, and emails demanding you do more work for less money? That's very much talking about the paying points of what people experience when they're struggling with running ads for clients, or doing too much, or being a master of none.

So we know, and you'll see where I'm going with this in a second, but we know that this is stuff that people are struggling with. Demanding you do more work for less money. Tied into having to run ads for clients and not getting paid what you're worth. We know that most agencies are kind of concerned about this.

I would fire a pain in the butt $2,000 a month retainer client for a $2,000 a day pay per lead partner every day of the week. In fact, I would fire them all! Would you? Get our retainer prison escape plan, it free. Just tap on the button, we'll slide it over to you.

So, I would challenge you, if you're watching this, to be able to, and we will go back to this in a sec, I would challenge you to be able to run some copy like this on your own landing page instead of the usual, let's say it's car finance, apply for your car finance today. We compare the whole market, low rates for less than 2%, no deposit down, all that type of stuff. How about trying to run some copy where we talk about the paying points of, you know it's just an experiment. You might be out of 50% variant on your landing page.

But how about you try and run one that talks about, let's say, the problems that you face with your wife, for example, that's got a people carrier. And she's pulling the kids all around town and the car's about five years old, and the warranty's starting to go, and the tires are starting to be replaced, and it looks like it's going to break down, and you're insurance is going up. How about kind of touching on those points?

There's also some funny stuff that goes on with this as well, because my wife is just finishing up a car lease for a Volkswagen, I'm always nagging her that, the dog's all over it and there's mud and stuff, she's probably listening at the moment, I'll get in trouble for it.

But there's some funny stuff that goes with that, so you can use humor as well. So you're always sending traffic to a landing page. I might be talking about replacing this beat up old people carrier that's got dog hair and my three year old son's sweetie wrappers under the car seat and all of this type of stuff.

Which might actually make people actually want to rate the landing page. And then you can kind of transition over to a bit to the offer, after you've got more internet marketing, emotion led, pain led type headline. Let me see if I can do something on the fly, I'm never really good at this.

Ready to stop taking orders from bossy clients and end the nasty texts, PM's, and emails demanding you do more work for less money? It might be something like ready to replace the four year old beat up Volkswagen with you kid's sweetie wrappers under the car seat and dog hair that hasn't been cleaned for three months? I would get rid of a four year old Volkswagen and make my wife happy with a brand new Tesla every day of the week! Wouldn't you? Apply now and see if we can get you a car for less than what you're paying now.

That's probably not a very good example, but that's just right off the top of my head. You're always able to go into that market and really start writing some copy that would looks something like that.

Which is very different to what other people are doing. Which is why I talk about kind of zigging when other people zag a lot . So, yeah, I hope you've enjoyed this.

Give it a go, comment below if you've got any questions or I might even be able to write some copy for you in the comments.

I look forward to speaking to you soon. Take care and subscribe now if you want to see more videos like this. Bye.