Opportunity In The Face Of Adversity | Google's FCA Certification

Opportunity In The Face Of Adversity | Google’s FCA Certification

Google’s FCA Certification…

I would like to share with you what was going through my mind when I heard about Google’s FCA Certification requirements for lead gens in the UK (coming 1st of Sep 2021).

The first thing I thought when I heard about this was, oh no, another problem to deal with.

The world is ending!!

I’m not going to recover from this!

My mind was playing tricks on me like it always does.

But once my head settled and I took some time to think about this calmly. I realised the challenges we face provide us with the chance to better our work and to improve for the good of my business, my clients, and my students.

So what I needed was some help.

I needed to find someone familiar with Google’s FCA Certification and regulations.

Someone who also understands the lead gen model, and the way we work, was on our side.

Looking for white label partners, funnel peeps or hard core closers for your offer? Join my free Facebook Group “The Pay Per Lead Ninjas”

How Google’s FCA Certification can be a positive change…

My search for the perfect compliance professional ended when I found Nick from The Compliance Guys.

The man to help get my head around Google’s FCA Certification.

And before the webinar, as I was chatting with him. I realised that there is a way around this problem that we are all facing.

In fact, I predict our business is going to accelerate. As the scammers, fraudsters, and people without solid businesses will be removed from Google.

This means fewer competitors.

Ads will be of better quality, CPMs will be cheaper, and leads will be cheaper.

We should always remember there is a solution to challenges like this. There is someone out there who can help us.

So don’t be so intimated or overwhelmed by Google’s FCA Certification.

It reminds me about the struggles one of my students faced. Let’s just call him “Agency Al” to protect the innocent, while scaling his retainer based agency.

One which he found very hard to grow because he wasn’t being rewarded fairly for the skills he had.

He was also offering clients everything under the sun, which meant he was becoming a Jack of all trades, and master of none.

He’s also had his “oh no, it’s the end of the world” type thoughts, just before he came across one of my ads explaining Pay Per Lead, and performance-based lead generation.

I talk about him in my “Escape Retainer Client Jail” Gameplan, which is free for you to watch.

In it, I show you exactly how he escaped the client penitentiary, fired his retainer clients, and now earns 10X more than his old agency with just one lead gen brand.

Enjoy!

Video transcript

Hey, everyone, it's Dan here from Flexxable. And today I wanna talk to you about some of the stuff that was going through my mind when I was having a webinar last week about lead generators and what's happening with Google, with certification and regulation, and what's gonna probably happen on other ad platforms, not only in the UK, but throughout the world. But before I do, please hit Subscribe.

We've got a lot more content coming in the next few weeks.

Some really good stuff. And also, we love to share the word about performance-based marketing, and being in control of your own destiny, and all that type of stuff.

So please do hit Subscribe.

It'd be must appreciated 'cause I wanna share the message.

So I had a webinar on Thursday with a guy called Nick McDonald from The Compliance guys, and their business is gonna boom because what's happened is that Google's introduced some regulation and certification is required to actually advertise on Google at all if you are a lead gen. And that can be a very expensive, cumbersome process.

When I first heard this news, I was obviously, oh great, here's another kinda of hurdle we're gonna have to overcome because we're lead generators, and I teach how to build your own brands, and then distribute leads from your brand to multiple clients.

We think it's an awesome business model. And when I heard this news, I was like oh wow, is that gonna put an end to what we're doing here?

Is this the end of Flexxable?

That's immediately where my mind went.

As I started thinking a little bit more about it, I realized I've heard this story before.

I've heard it before, whether it be GDPR a couple of years ago, whether it be the iOS update that's happened on Facebook.

There's always obstacles, and problems to solve as being a business owner. And it's kind of like life as well.

There's gonna be ups and downs, and during these phases when things seem tricky, there's a lot of opportunity that comes from it.

So my thought process immediately was this is the end of the world.

What are we gonna do?

What about all of my students that I teach?

What are they gonna do?

How can I help them? And I went through this process of trying to find someone that could advise on what we're doing, and how we can help people in my community. And I asked four or five people that knew about the FCA regulations and what was happening, and each of them came back and said, we can't help you, it's like a nine-month wait to be certified.

We don't have any interim solutions for lead gens. And it's just too hard. And I started getting more and more annoyed and frustrated. And then finally, I got introduced to a guy called Nick McDonald from The Compliance Guys who understands lead gen.

He understands the predicament a lot of us lead gens and agencies are in. And he's come up with a solution.

He can keep people alive in an interim solution until they can become fully certified or whatever that is. And it just got me thinking that there's always a way around this.And as I was speaking to him on the webinar, I was kind of like wow, we've found a solution here.

It means that a lot of the fraudsters, the scammers and the people that don't have solid business models are gonna be kicked out of Google.

They're not gonna be able to compete with what we're doing.

The ads are gonna be better and more clear.

We're not gonna deceive the customer. And what's gonna happen is that the media costs I think in September are gonna go down.

Probably for quite some time. And I think leads are gonna be cheaper.

I think the quality of the leads that are coming from our lead generation brands, and our students' brands are gonna be far superior because there's no underhand tactics. And it's just an evolution of kind of agency model in the lead gen space.

When we think about overcoming problems and challenges like this, we've gotta realize that these are opportunities, and we've got to, as business owners and creative people, and entrepreneurs, we've gotta understand, and I catch myself doing this all the time that it's not the end of the world.

You have to kind of look forward to these times.

You have to understand that this is where good things come from.

I've now got a great contact in Nick who understands lead gens.

He's gonna be able to help my community.

We've found a solution to keep everyone alive and kicking on Google that's cost effective. And we've also found that a lot of the people that are going to be able to share their FCA license are also massive buyers of leads.

So anyone that's coming in and sharing the FCA license with some of these big brokerages or clients are gonna have new clients that have an insatiable appetite for as many leads as you can get them if they are good quality.

As this process unfolded over four or five weeks, it went from, it's the things are good, and then it went down.

Oh my God, it's the end of the world, and then I had a few nibbles with people I wanted to talk to. And then I got hold of Nick. And we're kinda up here, kind of above where we started now because of the solution that we found.

So the answer when things are tough are not to kind of throw your hands up in the air like sometimes we all do.

It is to really look forward to these situations and really try and remain positive because good things are gonna happen if you remain resilient and have a positive frame of mind.

I know it's not always easy but it's what's worked for me over, and over, and over again.

So I hope you've enjoyed this video.

If you are an agency and you're looking to transition to a performance-based model, then we have a game plan, we call it, where I talk about the journey that I had with one of my students.

We call him Agency L. And we showed him how to kind of escape retainer client jail and move over to the performance model. And he makes kind of 10 times what he was making before with one lead generation brand.

So I hope you picked that up.

I really enjoyed talking to you today.

I hope you can relate. And please subscribe if you haven't done so before.

Take care.

Bye.