YouTube TrueView Ad Tips

Today’s video is all about getting the most out of your YouTube ads.

Test, Test, Test!

This is the trick to getting a lower cost per lead, better quality leads and making your ad account successful.

Over time, your ads on YouTube will fatigue. 😔 Unfortunately, this is inevitable.

I know when I keep seeing the same ad over and over on YouTube, I can’t wait to hit the skip button!

To avoid ad fatigue, focus on the first 5 seconds of your videos by testing different images and variation to grab back your audience’s attention. The first 5 seconds are the most important!

To do this, we suggest calling out your viewers specifically instead of referring to a broad audience.

Examples;

Attention British Men who are looking to consolidate their Halifax credit cards, watch this 2-minute video!

Canadian women over 30 who are struggling with their credit card debt, we can help you!

We try and test 10-20 different openings per ad until we dial this in and get it right.

Watch this video where I give away more example and show you how to cut through the noise and master YouTube.

Enjoy!

Video Transcript

Hey there, it's Dan Wardrope here from Flexxable.

I hope you're well.

Today I'm gonna talk about YouTube pre-roll TrueView ads and why the first five seconds is so important and why you need to be testing a lot of openings when you're doing your creatives.

All right, we're seeing this in the agency quite a bit that you know, I guess over time ads fatigue, so you need to start looking at different angles into the market.

And the first five seconds are so critical.

The most important real estate when it comes to, you know, these TrueView ads and making sure that your ad account is successful.

To give you an idea, we're spending probably in just one vertical in the region of 5,000 pounds a day which is, you know, fairly significant.

I know people that are spending more but we've learned a lot during that time. And it's a pretty, some of the lessons that I'm about to talk to you are gonna make a big difference if you're struggling to get your cost per lead down.

I'm gonna use the mortgage industry as an example, okay.

So let's say, and this is a big mistake people make, is that they'll be going after, and we're not in this industry, by the way, I'm just kind of making stuff up but the big problem that people might make is that they might go after like say bad credit refinance or something like that.

And the first five seconds might say something like if you have bad credit and you're looking for a mortgage then we can help you type thing, which is not a bad hook in the first five seconds.

But if it works, it's not gonna work for too long because there's going to be a lot of people that are doing a similar thing.

Okay, what you need to start thinking about is different angles into that bad credit market.

So let's say for example that you find out from your client who the most common lender is for the people switching from, so they might already have a mortgage with Halifax or a certain bank that your client tells you about that they're moving away from.

Okay, so if you say, if you've got bad credit and your mortgage is with so and so bank, then we might be able to help you.

Or it could be that if you're looking to consolidate a credit card from a Chase Bank or a Halifax or Lloyd, and you're looking to put that into your mortgage, then we can help you, okay?

I'm kind of blabbering a little bit here but do you see how I've moved away from being quite broad, to being quite specific?

But when you think about it, there's gonna be a lot of people that have that credit card with Halifax or Chase Bank or whatever, or Amex or MasterCard or visa, you know, all of these angles are worth testing and you need to be able to test it to cut through the noise and really speak to people and really, you know.

I guess that's how you bring the cost per lead down.

You get great quality leads and you also get very cheap leads if you get it right. And you know, we'll be testing 10, 20 different openings whenever we can, rather than just chucking a few ads up and expecting them to work.

You have to get a lot of creatives up. You have to write a lot of good scripts.

Okay, so I hope that helps.

I hope it rings true for a lot of you people doing YouTube ads, it's definitely worth a look.

Hope you enjoyed this video,

I'll see you soon, take care.