What 3 things do successful lead generation agencies do to stay profitable?
If you want your lead generation agency to thrive and survive through any kinda economic crisis then you’re going to need these 3 vital ingredients.
You may have heard the story about the guy who built his house upon sand. While the sand was dry, it looked like the perfect place to build on.
However, as soon as the rains came down it washed the foundations and his house from right under him.Â
The lesson here is that if you want to be able to scale, you need to think about building a solid foundation for your agency that can withstand a lot more than a little blip in the economy.Â
But, its’ not about how big you build your foundations but more about how deep you go.Â
Which is why it’s so important that you focus on a niche, drill right down, and start to forge solid relationships with clients you want to work with. Â
Look, forget all the BS hype you see on social media about going from 0 to 100k+ a month by launching one campaign or landing a whale client
It’s nice to get those wins every now and then, but lemme tell ya, those wins are as rare as rocking horse poo.Â
Instead, spend the time figuring out whatâs going to help you in the long run by creating a system that can help you turn on those taps whenever you want.Â
Want to know what my 3 ingredient recipe is to grow and scale a successful lead generation agency?Â
Then Watch the video below
Now, in the words of Gordon Ramsay: “Best to start off at the bottom and gradually climb up. It’s much more fun”
Successful Lead Generation Ingredient #1 – Choosing Your Niche
We’ve already touched on the importance of finding a niche and drilling down, which is why almost all of the most successful lead generation agencies stick with one niche.
By focusing on one niche, they become really good at it…
 Like really good! To the point they become the industry authority that companies within that niche are climbing over each other to work with them.Â
But when it comes to picking a niche, there are some pitfalls youâll want to avoid which can make things really difficult for you if you get it wrong.Â
The first thing is, youâll want to do is make sure that there are lots of clients out there.Â
For example, you want to generate solar leads, so you go to areas with lot’s of sun, makes sense?Â
So there’s no point trying to look for clients or leads in places like, the North Pole or Iceland, which is dark for 6 months of the year…Â
The next thing you want to check for is, can you run nationwide lead generation campaigns? You want to make sure that you can cast a wider net, you don’t want to be fishing in the same tiny pond forever catching the small 1lb trout. You want to land much bigger deals with larger fish that can keep your agency going. Â
For example, if youâre generating leads for mortgage brokers, thereâs some big players in mortgage that will want leads from anywhere in the country. But it’s not just mortgage companies. There’s also mortgage brokers who work independently. Remember start small, then you can dig deeper and deeper into that niche.Â
Look, Iâm not saying you should only generate leads from companies with a national reach. If you go into a niche like solar, there will be some companies that only take leads from a small geographical area. The idea is to dominate that area or niche.Â
Ingredient #2 – Build a Community Within A Niche
The second major ingredient to a successful lead generation agency is to build a community around your niche.
The most successful lead generation agencies do this very well.
The fastest way to do this is with paid ads.
Running paid ads helps to scale your agency fast in a systematic way.
We have some training on how to do this using our B2B funnel which you can check out here.
The next thing you need to do is figure out how to get those leads into some kind of community.
This way, you can continually put offers in front of these people and position your agency as the top authority whilst building up the whole like and trust methodology.Â
Ingredient #3 – Donât Just Make One Offer
The worst thing any agency can do is only having one offer. This is fatal!
If youâre bringing in clients via paid ads and growing a community through a group, there may be only 10/100 of those who are a good fit for Pay Per Lead.
A lot of people make the mistake of throwing away the 90 that arenât a fit for Pay Per Lead.
Thatâs 90% of your clients.
Why would you throw them away… It doesn’t make sense.Â
Instead, what a successful lead generation agency would do is thinking about ways on how to monetize these clients and make them different offers.
But what kind of offers?Â
As I mentioned earlier, its’ about knowing and understanding your niche and their needs and then having an offer that helps solve their problem.Â
That can be hard to figure out when you first start. But once youâre having conversations with them on the front end when theyâre coming into your funnel, youâll be able to figure out what theyâre struggling with.
Then you can create offers around what those problems are.
Itâs not about overcomplicating things and moving straight from running Pay Per Lead ads from Facebook to Google Adwords then over to Tiktok.
Instead, leverage your time by bringing in other people to help with that. You can easily white label this.Â
Another example would be to create an info product, showing people how to reactivate their database using SMS or email. You could easily sell this on $300 a worthy investment for any business owner who could turn that $300 into $3kÂ
But if you don’t have the time or bandwidth to create a product, then why not bring in someone who’s already created a product around your niche.
Together you run a webinar and create an affiliate offer that gives you 50% of the revenue.
Pretty simple stuff right, but you’d be surprised by how many people don’t do this…
If you want to figure out how to do this, check out my free group the âPay Per Lead Ninjasâ.
If you look close enough or reach out within your network, I’m sure you’ll have people who are more than happy to work with you.
All you gotta do is ask.
