This is how to get clients in performance-based marketing with an irresistible offerâŠ
This offer is so powerful that we get clients without sales calls.
With Pay Per Lead getting clients started is easy as there are no documents to sign, itâs low-commitment and there is no need for retainer contracts.
If you want to land more clients, scale and grow your business, this will help you.
Let’s dive in…
The offer:
“Buy our leads and if it doesnât work for you, don’t reorder…
If it does, keep reordering. Plus, it’s scalable.”
Sounds simple, right?
Youâll get clients coming into your sales ecosystem and what youâll find is they simply just want leads.
Which is why this offer works so well.
How and why we changed our offer over timeâŠ
To really illustrate this, letâs take a look at the evolution of Flexxable and compare what I used to teach versus what Iâm doing now.
What I used to teach was not to transact with clients unless they order a minimum of 50 leads and pay you at least 25-50% of that money up-front.
Letâs say youâre charging $100 a lead, the total order volume would be $5k and youâd want $2.5k up-front to get the commitment, to get the client to have some skin in the game.
It worked really well for a lot of people, including us because it was still a relatively small commitment for the clients that you might want to work with.
For some of these clients it was very different to anything theyâd seen before.
Over the years, people have caught on to the Pay Per Lead model and thereâs a lot of people offering the same thing.
The offer of 50 leads as a minimum order is not as sexy as it used to be.
Technology has moved on since we started teaching and it had me thinkingâŠ
How can we make an offer that’s going to close almost every single client?
If you had 10 sales calls with clients, only one of them could afford the 50 lead minimum order, you couldn’t help the other 9.
Youâve lost them because youâve got very strict guidelines on who you want to take in because of the minimum order.
What if we could find a way to offer clients no minimum order?
They could just get started with their credit card details and also pay in arrears after the lead has been delivered.
That might seem risky but weâve been trialling this over here at Flexxable.
We use automation tools such as Stripe and GoHighLevel to be able to make an offer like that and get clients.
Itâs such a strong offer we donât even need sales callsâŠ
We put together a sales letter which essentially acts as our price list.
Thatâs where we go into the details of the offer and what that looks like.
For example, solar leads are $180, thereâs no minimum order and you can get started with just your credit card details and only pay when the leads have been delivered.
Once the leads are delivered, they instantly get paid.
You can get clients coming in left, right and centre with an offer as irresistible as this.
The only thing you need to do after that is figure out if theyâre the type of client that is in a geographical location that has enough of a population to generate leads at a good price and if theyâve got a sales team that will be able to make these leads work.
Otherwise, theyâll onboard leads that will drop off very quickly.
Weâre gradually moving over to a point where any kind of client that comes into our ecosystem can just get started.
Itâs a valuable lesson on how to get clients for anyone running an agency.
If you can change up what youâre doing and reposition what youâre offering, then things will start kicking off quickly.
Sometimes what youâre doing already is really attractive to clients.
It could just be that they don’t know what you’re offering yet.
You might want to try dressing up your model slightly differently by including new criteria such as all leads are verified phone leads.
If youâre able to dress up what youâre already doing in a more sexy way and present that to the client – whether that be in your advertising or your sales presentations – itâs going to immediately give your sales conversion rate a lift.
Itâs about evolving over time with your offer so that you can get clients easily.
Check out our Flexxable YouTube channel and learn how to scale your lead gen agency with our bi-weekly videos…
