The Power Of Lateral Thinking

Lateral thinking is the key to finding winning hooks and angles into the market. If you are like me, you probably know a lot about your brand, and it is hard to step away and see it in a different light.

It is good to start with asking questions and bouncing some ideas off your team. the more ideas, the better.

If you keep doing the same thing that other people are doing, you will most likely continue to get the same results.

Watch my video, where I give away examples of how to use lateral thinking to pivot your agency and find those unique and winning hooks into the market.

Any questions, please comment below.

Enjoy!

Video Transcript

Hey, everyone, it's Dan Wardrope here from Flexxable.

I am down here on Brighton Beach.

You can see a little, there's Peanut the dog and that's the blue sky today.

It's beautiful.

Looking forward to the world kind of getting back to normal.

So today I wanted to talk to you about the power of lateral thinking when it comes to coming up with your hooks and angles into the market because I see a lot of people trying to go down the obvious angle that everyone else is doing when it comes to coming up with a, you know, so they'll reverse engineer the market.

They'll see what other ads people are running and they'll just do what that person's doing and that kind of never works.

It might work for a little bit, but then the competition will be too much and the campaigns will end up flopping.

So let me give you an example by what I mean with lateral thinking.

So let's say you're running a campaign to help people get out of debt.

Most people in the UK or in the U.S. are running ads like, you know, write up to 75% of your debt off, it's government backed, it's blah, blah, blah, it's blah, blah, blah, right?

And that kind of works, the hooks, that, you know, the 75% off hook's quite strong.

But, what happens if you went with a different angle into the market and tried to speak to people that might have HMRC debt or council tax debt, or you know, just something else that's.

Let's say they're getting chased by debt collectors or the bailiffs and they're getting hassled by these people and they want to stop that happening.

That's a much better angle to go after rather than what everyone else is doing, so find an angle into the market that you can use in your creative and you'll start speaking to a different subset of people.

Your leads will become cheaper because you're kind of getting them a little bit further, you know, before the problem gets really big, which was good and bad, but it's a really good thing to try.

Another example might be, and I heard this recently from someone I was talking to.

A friend of mine who I know well made quite a lot of money out of going after the credit repair industry.

And rather than trying to put an ad out that said,

"Get your 30 day free trial for credit repair and see what you, and we can help you improve your credit, et cetera, et cetera,"

he started targeting all the websites where people were looking to buy cars like SUV's or big cars because he knew these people were going to have to have a credit check.

So his kind of pop up ad was on these websites or GDN banner or whatever it was, was much more targeted at these kind of, "If you're looking to buy a new Ford vehicle, then before you apply, check your credit report here and build that so you don't get rejected," type thing.

So do you see how the angle into the market is much different and it works much better and your cost per lead and quality of lead definitely gets better when you start approaching your industries like this?

I hope that helped.

If you get more, if you're interested in more tips like this from me and my team over at Flexxable, lead generation tips, then please subscribe below.

Catch you later.