Lateral thinking is the key to finding winning hooks and angles into the market. If you are like me, you probably know a lot about your brand, and it is hard to step away and see it in a different light.
It is good to start with asking questions and bouncing some ideas off your team. the more ideas, the better.
If you keep doing the same thing that other people are doing, you will most likely continue to get the same results.
Watch my video, where I give away examples of how to use lateral thinking to pivot your agency and find those unique and winning hooks into the market.
Any questions, please comment below.