My 3 Top Tips From 2020 | Flexxable Yearly Review

Happy holidays, everyone! 🎄

This year has been a tough one, to say the least. Uncertainty has made long-term planning a thing of the past and short-term hustling a must.

In so many ways, this year pushed my agency to grow and force us to think quick on our feet.

In today’s video, I take a look back over the last twelve months and talk about the top three things 2020 has taught me.

I also give away some of my predictions for 2021, which I believe will be a bigger and brighter year for lead generation.

Enjoy!

Video Transcript

Hey, everyone, it's Dan Wardrope here from Flexxable.

I hope you're doing well.

Today's video is a quick one.

It's gonna be about the three top things I've learnt this year in 2020.

We're approaching the end of probably one of the toughest years from an emotional viewpoint that we've ever had to kind of live through, okay?

This is a significant year and one we're not gonna forget in a hurry.

So it's been tough for me in a lot of ways. As far as the business goes, which is gonna bring me onto my first point, lead generation is absolutely going nowhere.

Digital advertising, traffic and conversions is going absolutely nowhere because I've seen my businesses do record numbers during a pandemic.

Obviously some industries have shut down but if you're positioned in the right places, then there's more kind of volume than ever.

And I think 2021 is going to be bigger than the year before because a lot of these businesses are gonna start coming back online and they're gonna make up for lost ground because the way I explain it is we're lead generators, we can move from industry to industry but people and unfortunately.

Some of these directors of these businesses have put their life savings into their one business and they need lead generation to be able to make their business grow.

Leads are the lifeblood of their business.

They don't have the luxury of shutting that down and going into a new vertical if they can't make it work, right?

So they need us more than we need them.

So I guess my first point is that lead generation, what we teach and what we do and just judging by all the success stories of people in my community, it's really stronger than ever and I'm so excited about 2021.

All right, the second thing is I've seen a big shift in the way that us as agencies and lead gen agencies are working with clients, all right?

Five years ago, we generate a lead for them and rely on their systems to be able to close the lead and we didn't really have much control over that.

And it was literally a lead generation business and not much else.

And what we're seeing now in 2020 and definitely moving forward is there's tools like close.com or Go HighLevel where you can actually white label an epic CRM system and sell it as an add-on to the business.

And using appointment setters or whatever, we can actually start filling calendars for our clients and they literally don't have to worry about marketing at all.

All they have to do is turn up at their appointment as it is in their calendar and close the deal, which means that as marketing agencies with our incredible skills, we're beginning to own the business almost.

Excuse me, of course we don't own the business but we're more valuable to the business than they are because the most important thing is leads and good quality leads and converting those leads in order to help the business grow.

And if we're doing the lead generation and helping with the close, the why not start investing in your own businesses or acquiring businesses?

So I see what's gonna happen, my prediction for the next few years is that people like us, marketing businesses, are gonna start investing in brands.

We're gonna see people raising funds to purchase brands and businesses, which really need help with lead gen and taking equity in those businesses.

This is exciting for me. And the third thing, the third major point for 2020 is you can't have all your eggs in one basket when it comes to traffic networks.

We've seen it over and over again with Facebook and account bans and all sorts of crazy stuff that's happening over there in Zuck Land.

We've literally probably transitioned 80% of our ad spend over to Google and we're running a lot of stuff on YouTube. The process for us is YouTube first, then Discovery, then GDN because we find that's the most effective way to do things.

And it's working great.

There's much more sustainability and less headache.

So if you haven't made that move, then you should think about it 'cause any business built on Facebook alone is a useless and worthless business in my opinion, all right?

So they're my three things.

Thanks for an awesome year, everyone. Of course, if you wanna hear more tips next year, there's a Subscribe button below this video.

Please do subscribe to our channel and I look forward to seeing you in the new year.

Take care.