How to Get Started in Pay Per Lead 👌

How do you get started with Pay Per Lead?

If you’re a complete newbie to Pay Per Lead and want to learn how to start generating leads in the performance-based marketing game, I’ll be giving you a rundown on the basics.

Let’s get into it.

We’re Flexxable, the world’s #1 Pay Per Lead training platform and we put out a ton of free content that you can sink your teeth into if you want to give Pay Per Lead a go.

One of our platforms, our “Pay Per Lead Ninjas” community on Facebook, is a FREE resource where you can find out if Pay Per Lead is for you. It’s also a place to network with people in the industry.

We often get a lot of questions on there about generating leads which we cover over here on our blog.

One of the most common questions I get asked by people coming into my community is “what niche do I choose?”

There’s no direct answer to this question. 

It really depends where you’re at in your own journey and your experience. I have a video on this where I do a bit more of a deep dive on the subject.

It’s important to think about scalability when generating leads, and if you want to be able to scale, you need to go after an industry where there are a LOT of clients.

Let’s take kitchen remodeling for example, you can only get leads in certain locations versus a client with national coverage – but it doesn’t really matter. 

As long as you have enough clients who are hungry to buy leads.

Begin by choosing a niche.

That way, you can put some ads up, get on calls with clients and start to build relationships straight away.


Then, it’s about figuring how much you can charge per lead…

It’s VITAL to get this right when generating leads.

If you get it wrong, you’re going to end up charging $100 a lead.

You might start to get leads for $20 and think that everything is working well but then, the quality of your leads could be poor.

If the leads aren’t in the criteria that the client wants, it could just turn into a complete nightmare and they won’t reorder – wasting everyone’s time. 

If you want to know how much you can charge per lead, I explain here.

There are many different deals you can make.

One in particular is the grandfather deal, which will allow you to learn on other people’s money until you’re good enough to charge a front-end deal.

If you are going to charge per lead, a general rule of thumb is to charge 1% of the average order value.

For example, a roofer who receives $20k for a job could be charged $200 per lead.

But a mortgage broker that receives $5k commission on a $500k mortgage would be charged 1% of their commission, which would be $50.

This rule tends to work pretty well.

Our “pay what you want” training for generating leads…

Pay Per Lead is a really strong offer.

We aim to get a PPL client for less than $100. Invoice sent.

This kind of price is totally achievable.

If you want to try you hand at pay per lead, then I have swiped some of my paid training as a “pay what you want” offer so you can test the waters.

If you don’t like it, you don’t have to pay anything.

There’s no faster way to be able to scale an agency and add 50 to 100 clients than using this training.

Here are some of the results from our training:

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Let’s recap:

These are the steps you need to get started when generating leads:

  1. Join our FREE “Pay Per Lead Ninjas” community and figure out if Pay Per Lead is for you.
  2. Choose your niche.
  3. Figure out how much you’re going to charge.
  4. Get clients like crazy!

You don’t need to pay me a fortune to be able to do that, you just need to get a few Facebook ads up and have conversations with clients that want leads.

You can always change niches if you don’t like what you’re doing with Pay Per Lead.

But in a business like being a mortgage broker, it’s very hard for them to change niches to something like roofing a few months later.

They need leads, great quality leads and quality people like you to get those leads for them.

They can’t change their business – they’re in it for the long haul!

Discover the latest in performance-based marketing on our Flexxable YouTube channel…

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