How To Deliver Leads With Lead Distribution Software

There are many options when it comes to selecting the best lead distribution software for your business. It is crucial to pick one that is right for your agency to maximize your profit per lead and save time with the delivery process.

In today’s video, I am going to tell you what lead delivery software works best for the pay per lead model.

First, I want to talk about the program I use in my agency, Flexx Digital.

When your business is a little more advanced, lead distribution software can make delivering leads easier.

We use something called CAKE.CAKE works by integrating into a client’s landing page. Once the prospect clicks the “submit” button on said landing page, it automatically fires into CAKE.

This system processes all the information that the candidate has filed out on the landing page, and CAKE automatically filters the leads based on their answers. This enables you to segment the leads to different clients in the same vertical.

This is a powerful distribution system that allows you to deliver segmented leads to clients precisely the way they want.

However, this program costs roughly $1500 per month. It is not a cheap solution for people just starting out but, if you are more advanced, then I would defiantly recommend looking at this excellent software.


If you’re just starting out, and you haven’t got the money to spend on CAKE, I recommend LeadsHook.

If you been watching my videos, then you will know that LeadsHook was developed by a direct response marketer who understands lead gen.

You can do about 80% of what you can do using CAKE, but it only costs $97 per month. You also get the opportunity to discuss your marketing campaigns and strategies with the founder himself, Nik Thakorlal.

If you want to start a trial with LeadsHook, you can sign up using this link


As you can see, delivering leads doesn’t have to be a hassle.

Starting out, you can use a system like LeadsHook.

Once you become more advanced, you want to target clients that can handle 50-100 leads a day and have a more advanced follow-up system in place for processing the leads.

Once you’re working with the “clients with deep pockets“, delivering thousands of leads a week can become a struggle. At this point, I recommend using lead distribution software like CAKE. Lead delivery will be easier, and the leads will be of a higher quality. Plus, you can truly make the most of every prospect that comes through your funnel.

Free Training 

Flexx Digital is a PPC agency that uses the Pay Per Lead model – no retainer contracts.

If you want to find out more about this Pay Per Lead model, and how we run the business, check out my free case study.

Inside you’ll find how I:

  • Severed ties with retainer contracts once and for all
  • Moved away from local businesses
  • Started working with national B2C companies
  • Land high-ticket clients
  • Found the verticals we work in
  • Consistently generate leads of the highest quality

Click below to watch it now:


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