Imagine pressing the wrong button on your sales software and instead of losing a client, you help them generate £237,000 in commissions. Sounds crazy, right?
That is exactly what happened to Liam, one of the readers of The Instant AI Agency. He mistakenly launched his AI Sales Android on 2,000 old leads when he was supposed to drip-feed just 100. Instead of disaster, the outcome was one of the most profitable accidents you will ever hear about.
This blog will walk you through Liam’s journey, how a simple misstep turned into a massive payday, and why AI sales automation is opening doors that never existed before. By the end, you will see how you can apply the same model to start your own AI agency and revive dead leads into sales.
The Road Before AI: Cold Emails and Time Limits
Like many entrepreneurs, Liam had already tried several marketing models before he discovered the power of AI automation.
Running ads for lead generation
Selling cold email marketing systems to clients during the pandemic
Attempting to scale his income beyond his time
The problem was always the same. Either the competition was too intense, or his earnings were tied directly to the hours he worked.
“I have been an IT consultant for over 20 years. The challenge is that I could only bill for the hours I worked. I wanted leverage, something that compounded my effort rather than limited it.” – Liam
That search for leverage is what eventually led him to Dan’s book, The Instant AI Agency. Liam quickly realised that most business owners know they need to adopt AI, but they have no clear path. They do not want to hire dozens of salespeople to chase dead leads. They want something smarter and more efficient.
The Offer Clients Cannot Refuse
One of the most powerful tools in The Instant AI Agency is the client offer I call “the offer of the century.”
“Do you have any old leads we can turn into sales using AI and SMS on a performance basis? We do not get paid unless you get paid.”
For a business owner, this is virtually risk-free. They do not have to spend more money on ads, nor do they need to expand their sales team. Instead, they hand over the old database they had already given up on, and let AI revive it.
This is why so many agency owners, including Liam, find that clients cannot say no to this offer.
The Mistake That Made £237K
Here is where things got really interesting.
Liam was working with a financial services client who had thousands of old leads sitting idle. The plan was to drip-feed 100 leads per day into the AI Sales Android. This would prevent overwhelming the sales team while still recovering lost opportunities.
Unfortunately, one automation was misconfigured. Instead of 100 leads, the system pushed all 2,000 leads live in one go.
“By the time I realised, the conversations had already started. I could have tried to stop it, but I figured it was better to let it run.” – Liam
At first, he braced himself for an angry phone call. Instead, the client called him in shock – not because something went wrong, but because the commissions had exploded.
Within the first day, they reported £117,000 in commissions. By the next meeting, that figure had grown to £237,000.
Why This Worked So Well
What made this mistake such a success story? There are three main reasons.
1. Old Leads Are a Hidden Goldmine
Salespeople hate working old leads. They prefer fresh ones that are more likely to close. The problem is that those “dead” leads are often not dead at all. They are just neglected. AI can work them tirelessly, without fatigue, and at scale.
2. AI Can Be More Human Than Humans
“One lead was in hospital and the AI replied with ‘I hope you feel better soon.’ Another was on holiday and the AI said ‘Enjoy your trip, we will follow up when you return.’ The client could not believe how natural it sounded.” – Liam
Most prospects had no idea they were talking to AI. They even apologised to “her” for not replying sooner. This level of empathy and contextual awareness impressed the clients as much as the sales results.
3. Tiny Costs, Massive Margins
Running these campaigns costs very little. OpenAI’s fees are fractions of a penny per interaction. Even SMS costs are minimal with providers like Twilio. Meanwhile, the value delivered to clients can be worth six or seven figures.
This is why the AI agency model is so powerful. The costs are predictable and low, while the margins are incredibly high.
The Bigger Opportunity for Entrepreneurs
Dan summed it up well during the interview:
“For years, the universe always evened things out. If you got cheap leads, the quality was poor. If you wanted high quality, you had to pay more. With AI, the rules have changed. Suddenly, you can get incredible margins because the AI is doing the work of hundreds of people.”
This model is not just about reviving old leads. Once you prove the value, you can expand into:
Working fresh leads to boost conversions
Retargeting and upselling existing customers
Automating customer support conversations
Collecting documents for loan or insurance processing via WhatsApp
Handling scheduling, follow-ups, and reminders automatically
Every successful project embeds you deeper into a client’s business. Instead of being viewed as a marketing expense, you become a long-term partner who is directly tied to their revenue.
Q&A with Liam
Q: Did you expect results like this when you began?
A: Not at all. I started just to see if it worked. When I saw how natural the AI conversations felt and how many appointments it booked, I knew we had something special.
Q: What is the biggest change in your life since starting your AI agency?
A: Time. Before, if I was not working, I was not getting paid. Now the AI works while I sleep. I even wrapped Christmas presents one morning without checking my dashboard, knowing everything was running fine. It is a new sense of freedom.
Q: What advice would you give someone considering buying The Instant AI Agency?
A: Just do it. The opportunity cost of waiting is too high. But do not just read it. Take action. Even if you only run a demo on a friend’s business, you will see how powerful it is.
How to Start Your Own AI Agency
Liam’s story proves two very important things.
You do not need a technical background to make this work.
The only requirement is that you take action.
He began with no AI experience and no clients. Today he is running campaigns that generate six figures for clients and tens of thousands in commissions for himself.
If you want to follow the exact same steps, start with the book that began Liam’s journey:
👉 The Instant AI Agency
And if you want to surround yourself with other entrepreneurs building the most hands-off businesses possible, join Dan’s private community:
👉 AI Automation Agency Community
Final Thoughts
AI sales automation is not a futuristic concept. It is working today, generating real commissions for real businesses. Liam’s £237K mistake is not just a lucky break, it is proof of what happens when AI is applied to the right problem.
The only question is whether you will be the next person to experience it.
