Story first: a sales leader stuck in a comfortable-but-capped job reads a short playbook, makes a de-risked AI offer, and within weeks secures trials. He quits, embeds across ops (speed-to-lead, doc collection, e-sign), and soon wins clients doing $400M+ a year. The “secret” wasn’t a fancy model. It was a simple, performance-weighted offer and the discipline to ship fast.
This guide is your shortcut. You’ll get:
• The exact offers that get enterprise “yes” without endless decks
• Retainer vs performance vs hybrid pricing (with scripts and math)
• A proven “old leads → cash” play using AI + SMS
• The embedded-ops moat that keeps clients forever
• Links to authoritative research and hands-on tutorials for rapid execution
If you want a practical, step-by-step system to package and sell AI services, The Instant AI Agency can help.
Why the “right now” window is wide open
• Generative AI is reshaping sales—from message drafting to qualification and coaching (Harvard Business Review).
• Companies using AI at scale report outsized revenue/productivity gains in sales and marketing (McKinsey State of AI 2024).
• Automation isn’t a side project anymore; it’s a durable competitive edge (MIT Sloan Management Review).
Translation: Buyers are AI-curious but risk-averse. Your pricing model and offer structure are the fastest levers to remove risk for them while protecting your margins.
The irresistible wedge offer: “Old leads ➡️ sales” on performance
Script you can steal:
“Do you have old leads we can turn into sales using AI and SMS—on a performance basis? We don’t get paid until you do.”
Why it works:
• SMS engagement is famously high (often cited around 98% open, Campaign Monitor).
• AI accelerates lead qualification and routing to appointments (Forbes).
• AI agents are improving acquisition and customer success (VentureBeat).
Getting the First Clients
Rob’s first step was to approach two of his former employers. Even without knowing every technical detail, he pitched the offer and secured trials.
“Why would anyone say no?” Dan, the book’s author, explains. “If you can turn old leads into sales and only get paid when they do, it’s the offer of the century.”
Those first trials turned into long-term contracts. Word spread, and referrals started pouring in.
Building Unshakable Client Relationships
One of Rob’s secrets is how deeply his agency integrates into clients’ operations.
“We don’t build for them—we build for us,” Rob says. “That means if they ever wanted to leave, they’d have to start from scratch. We make ourselves indispensable by managing document collection, speed-to-lead systems, DocuSign, and more.”
This approach not only keeps clients but also justifies premium rates.
Q&A: The Results
Q: How big are your clients now?
Rob: “We’ve got one doing $400 million a year and are in talks with another worth $1.5 billion. We also work with household brands that everyone in the UK would recognize.”
Q: How does your income compare to before?
Rob: “I used to dream about hitting £10k a month. Now we can do that in a few days. It’s not just the money—it’s the freedom to decide how I spend my time.”
Why Now Is the Time to Start Your AI Agency
The AI automation space is still young enough that no one is a “true” expert. That means motivated entrepreneurs can position themselves as leaders faster than in almost any other industry.
“If you buy the book and act, you’ll know more than 99% of your prospects,” Dan says. “That’s enough to make sales and build momentum. The opportunity won’t stay this open forever.”
Q&A: What Would You Say to Someone Thinking About It?
Q: What do you tell people who are on the fence?
Rob: “If you’re not buying it, you either don’t think it’ll work or you don’t believe you can do it. It’s an off-the-shelf business. I was making five figures a month within three months. There’s never been an opportunity like this in our lifetime.”
Your Next Step
Rob’s journey from paycheck-to-paycheck employee to high-earning AI agency owner was not magic—it was a decision, followed by action.
You can start the same way he did:
Learn the exact offer that turns cold leads into warm sales conversations.
Get a ready-to-implement framework for building your agency.
Join a community of others doing the same thing, so you are never alone.
Get your copy of The Instant AI Agency here and start your own journey toward financial freedom and control over your time.
If you are serious about making the shift, there has never been a better time to start. Your next client could be a million-dollar client—and your new life could be just months away.
