If you want to run a successful marketing campaign, you need to find great and unique hooks to enact action from your target audience.
To start, I suggest you sit down with an old-fashioned paper and pencil and start writing down different ideas.
While most of these might not be right, there will be some gold amongst them that you should test.
Don’t try and do what everyone else is doing; be original.
Check out this video, where I give away tips on what my agency is doing to find that perfect lasting hook that converts.