Finding The Perfect Hook Into The Market 🎣

If you want to run a successful marketing campaign, you need to find great and unique hooks to enact action from your target audience.

To start, I suggest you sit down with an old-fashioned paper and pencil and start writing down different ideas.

While most of these might not be right, there will be some gold amongst them that you should test.

Don’t try and do what everyone else is doing; be original.

Check out this video, where I give away tips on what my agency is doing to find that perfect lasting hook that converts.

Enjoy!

Video Transcript

Hey there, it's Dan Wardrope here from Flexxable.

Today I wanted to talk to you about figuring out different hooks into your markets that you're running lead gen campaigns and trying to grab leads for certain niches or industries.

Okay, so to give you an example, I'm not gonna tell you the industry but basically, the angle that we've been running into this market is that it's a good idea for people to pay for something now, rather than pay a premium for that same product or service in 20 years' time or whenever that is.

So they can save money now.

And that hook's been working well for us but it's starting to die out and not work as well and the cost per lead's increasing.

So I spent half an hour this morning just on my phone writing down different thoughts or angles into the market.

I'm not sure that any of them are gonna work but we have to try something, right?

So what we've done, what I did this morning is just start writing, okay?

So what we want to do and what we wanna achieve in order to get people to raise their hand and listen to our creatives and become interested in what we have to say is I guess exactly that.

We have to get the people to raise their hand, okay?

And the way that I started reframing this particular vertical or angle into the market as I was writing this morning was just coming up with ideas.

Do our target market have a mortgage?

Do our target market, are they paying for a TV license in the UK that they're angry about paying?

Because I think the product that we're looking to sell is even less than the cost of the TV license over here in the UK per month.

So I know for a fact that it's quite controversial that there people have to pay, everyone in the UK has to pay for a TV license.

It's like free money for the government.

And then I started thinking, are they grandparents that have got more than two siblings?

We're going after the older market here.

Or are they receiving a government pension but they can't live off that amount and they need more and they're angry about that?

There's just so many different ways to speak to the market and get them to raise their hand and then you can start explaining about the offer.

It's more about capturing their attention and then interrupting them and talking to them about your offer and getting to understand it, especially for these offers that people don't, they need to learn about rather than it being an absolute solution to a problem that they have at the moment.

So I hope that makes sense.

A lot of the time, figuring out this angle into the market is what makes or breaks campaigns.

You have to think laterally and outside of the box.

I hope that helps, guys and girls.

If you've got any further questions, type in the box below or of course, subscribe to this button if you're on YouTube because we give lots of tips and videos like this over time.

I hope that helps, take care, bye bye.