A Quick Way To Calculate How Much To Charge Per Lead
https://www.youtube.com/watch?v=DDw4CSqU8wc How to charge per lead… The lead generation business is growing by the day, and Flexxable’s pay-per-lead model has become a bit of a revolution. (Not to brag, or anything). But as more people jump the retainer contract ship, they find themselves a little lost. How much should they charge per lead in their […]
How to Get Past the Gatekeeper | Telephone Marketing
Ask any PPC agency owner how hard it is to reach the decision-makers in a company, and they’ll tell you the truth. It’s a nightmare. A real field of screams. Most salespeople know that behind every decision-maker looms a gatekeeper. Gatekeepers are hardy. They’re the equivalent of London bouncers on the lookout for fake […]
Can You Save a Dying Ad? Audience and Ad Fatigue
I once likened ad fatigue to having a shelf full of books. You choose one and enjoy a rip-roaring good read. Then you select another by a different author. But when you go to read this new book, it’s exactly the same words, the same characters and the same plot. Then you realise all the […]
How To Find Your Ideal Customer (Avatars and Empathy Maps)
https://www.youtube.com/watch?v=I-RUH4Pt0vw Way back when I first started marketing, my target customer was a grey, shapeless mass of consumerism that would buy whatever I was selling for no other reason than the fact I was selling it. There was a 67% chance they were female. I knew they were about 30 or 40ish. I also guessed […]
So, What’s REALLY Important In Lead Generation?
Some of you have been working in lead generation for so long, you remember when counting newspaper coupons was the hi-tech way to track leads. But imagine, just for a minute, that you’re new to the whole thing. Unaware of the trials and tribulations of entrepreneurship, you’ve got a song in your heart and a […]
The Rank-A-Site Model: The Old Way vs The New Way
Getting your lead generation web pages to rank used to be easy. Before SEO became the computer whizz kid’s science, its entire premise revolved around keywords. It didn’t matter what your content was about, or whether it was actually useful. The aim of the game was to pick a keyword and stuff it into as […]
How To Hire Your PPC Marketing “Forever” Team
Did you know that 46% of new employees will fail in the first 18 months? With only 19% achieving unequivocal success? And the reason so many new hires fail has nothing to do with their technical abilities. It’s all about their interpersonal skills. 26% will quit because they can’t accept criticism. 23% leave because […]
How To Scale Fast Using Multiple Lookalike Audiences
Anyone who follows my content knows how much I dig lookalike audiences. Treating users who may have slipped through your interest-based audience requirements to your Facebook ads, lookalikes can rev-up your online advertising without the need to remortgage your home. And this got me thinking. If I can use lookalikes to stop unsuitable audiences […]
See What Flexxable Students Are Saying About Us!
I’m a digital marketer and I’ve been online for about 20 years now. For me, the retainer model was my bread and butter. But every single month you knew, no matter what you did, that the client would want more from you, or would want to know when the contract ended. With the Flexxable program […]
Finding The Easter Eggs In Your Facebook Ad Strategy
Hoppy Easter, everyone! Full of the holiday spirit (and chocolate!), I’m really egg-cited to share with you some of FlexxDigital’s PPC Easter eggs – what we’re doing in our Facebook ads strategy, and what’s working for us. A Bit About FlexxDigital For those of you who are new to our content (welcome!), FlexxDigital […]
How To Land Big Clients Like The PPC Pro You Are
Landing Big Clients So you’ve decided to become a PPC agency owner. You’ve done the training, read the books, and poured heart and soul into a company you can now rightfully call “all yours”. But now you’re out of the rookie phase, something still feels off-balance. You’re very aware that 80% of your income comes […]
Patience and Perseverance: Lead Generation’s Secret Formula
Anyone who’s been in lead generation for a while knows that patience is the ultimate virtue. Guys who advertise lead generation courses make out that it’s the path to instant riches. Of course, if you stick to it and learn from your mistakes, you have the skills and the know-how to cultivate enough wealth for […]
