1-2-1 Lead Delivery Versus ‘Brand’ Delivery

In today’s video, I talk about two different ways to deliver leads and two ways to structure your advertising funnels for success. 

How To Deliver:

1. Delivering leads on a 1-2-1 basis. 

All the leads you generate are for that client only. You can’t sell the leads to anyone else. Done correctly, this certainly could be an extremely profitable way to sell leads.

Some benefits of this are:

  • You can leverage your client’s brand
  • GDPR (UK) or data sharing (USA) is the client’s responsibility
  • You can duplicate your funnels for other client’s and change the details to suit
  • It’s the fastest way to start
  • You don’t have to worry about financial service regulations

2. You’ve set up a lead generation website and built a brand. 

This website concentrates on one niche but can deliver leads to multiple clients. You segment the leads according to type and supply them to your clients depending on their preferences.

Check out my video where I give examples of the winning funnels we use to capture quality leads. 

Video Transcript

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