1-2-1 Lead Delivery Versus ‘Brand’ Delivery

In today’s video, I talk about two different ways to deliver leads and two ways to structure your advertising funnels for success.

How To Deliver:

1. Delivering leads on a 1-2-1 basis.

All the leads you generate are for that client only. You can’t sell the leads to anyone else. Done correctly, this certainly could be an extremely profitable way to sell leads.

Some benefits of this are:

You can leverage your client’s brand
GDPR (UK) or data sharing (USA) is the client’s responsibility
You can duplicate your funnels for other client’s and change the details to suit
It’s the fastest way to start
You don’t have to worry about financial service regulations

2. You’ve set up a lead generation website and built a brand.

This website concentrates on one niche but can deliver leads to multiple clients. You segment the leads according to type and supply them to your clients depending on their preferences.

Check out my video where I give examples of the winning funnels we use to capture quality leads.

Video Transcript

Hey there, everyone.

It's Dan Wardrope here from Flexxable.

I hope you're well.

Today I want to talk to you about the different ways that we deliver leads to our clients and a little bit about what our funnels look like. We've had a few questions recently in my free group, the "Pay-Per-Lead Ninjas," which you should join, by the way, if you haven't already, as well as subscribe to this YouTube channel below the video here.

So the way that we do this in kind of, the easiest way I describe it is we either have two types of clients.

The first one is like someone that buys from our brand, and the second one is we also, a client that we sell leads to on a one-to-one basis.

So let's start with the brand.

The brand is, you know, something like life insurance for dads.

All right, that's not our niche, it's not what we're in, but I've seen some life insurance websites like that.

So what we'll do is we'll send traffic to a funnel that sits behind that website and then we'll distribute the leads to, you know, 10 different buyers based on criteria all over the UK.

For example, based on location, price, back-end deals, front-end deals, whatever that is.

And we use distribution software, lead distribution software that sits behind that, like LeadByte or GetCake. And that looks after that way of doing things.

So a brand is the first way we do it. The second way is what we call on a one-to-one basis.

And the way we do that is that we build the funnels for the clients in their brand, their brand colors, their copy, they approve everything and we attach those funnels to the client's website.

And we have one advertising account that's dedicated to that client on a one-to-one basis, whether it be on Facebook or YouTube or whatever.

We drive traffic to that funnel and leads are only sold to that client.

And that works really well if you're in an industry that is highly regulated because you wanna leverage their brand, you wanna leverage their licenses and all that type of stuff.

So they're the two fundamental ways we deliver leads to clients.

To go the next level below that, the funnels that we actually use at the moment are a combination of what we call results page funnels and advertorial quiz funnels.

So the first one, results page funnel.

You put your ad on Facebook.

We create intrigue and we ask people, you know, whether they qualify for a certain product.

And then we ask them to take a short quiz.

Could be a longer quiz, actually.

We use LeadsHook took to do this.

We drive traffic to that landing page with a quiz on that landing page.

People complete that quiz and they get told whether they're a good fit or they're not a good fit.

It's like a result, so we have a results page for that. So they complete the form, sorry, they complete the quiz.

They're sent to a results page which has a form on it.

It says they qualify and gives all of the features and benefits, and then people, they put the details into that form on the page and then they go to the thank you page and become a lead.

So that's probably the most common way we generate leads.

Really good for most niches, and we've done a lot of leads using this methodology.

The second way we're doing things is via an advertorial quiz.

It's essentially the same thing at the moment.

And what happens is people are sent from the ad to a longer form advertorial.

So there's, I'm not sure if you guys know what an advertorial is, but it's basically like a blog post that kind of pre-sales and warms people up to the product or service.

And it's usually 500 to 1,000 words long.

It's very well-written.

It pushes a lot of kind of pain points and gets, as I said, gets people excited. And they read this, they go all the way through this advertorial.

We actually install Hotjar on our pages and we can see what people are doing, where they're engaging, where they're clicking, and we can track all of this.

And there'll be a call to action at the end, which is usually the same type of quiz survey funnel as the one I spoke about within the results funnel, I just explain that.

And then they go through the same process.

They complete that survey.

They go to the results page and become a lead after that.

So I hope you understand where I'm coming from. It might be a little bit confusing, it's not really. We've got two ways of delivering leads.

That's via a brand or a one-to-one basis.

And then we have two main types of funnels we use for traffic such as Facebook and YouTube and native or whatever.