Why Self-Generated Leads Beat White-Label Leads

White label lead generation means hiring out a service to act as a company to get leads.

It is a process of taking someone else’s product and putting your name on it.

In this case, you are selling an originally developed product, controlled and serviced by someone else.

Though White Label Lead Gen isn’t for me, it can be a successful module.

In today’s video, I talk about whether or not you should investigate a white label pay per lead model.

I hope you enjoy it!

Video Transcript

Hey, everyone, it's Dan Wardrope here at Flexxable.

I wanna talk to you today about whether or not you should investigate the white-label pay-per-lead model.

This is where you're actually the salesperson who's just landing the clients and you're finding someone to fulfill the leads and you're taking a cut in between the client and the person that's delivering the leads and you're essentially a broker between the two.

Let's not knock this model. It's done some people, made some people I know some pretty good money and there's some successful business models out there.

It's just not completely for me, well, it's not at all for me really when I think about it.

It reminds me when I bought my La Marzocco coffee machine.

Actually, I can probably show you it here, which was, there we are, it's my pride and glory.

So I bought that at the start of the first lockdown in March 2020 I guess because the old coffee machine I had or even the French press that we had wasn't cutting it once the coffee shop shut.

My baristas couldn't get me their lovely cup of coffee that I was getting every morning.

I thought why not? It's a time to be able to invest in something where you can get quality and I can control the quality and I can actually get very, very good at making that perfect flat white or that perfect cappuccino.

Same goes for white-labeling leads and generating your own leads.

It's gonna be very, very hard for you to dominate a vertical, and I don't think there's any longevity in any industry or any vertical that you're running in unless you are invested in that relationship with the leads and the client because there's a lot of stuff back and forth between both parties.

The quality is not there. Why's the quality not there?

The leads are being delivered outside of working hours. I mean, there's a million discussions.

What type of lead is females or males converting? Is Facebook traffic converting better than YouTube traffic?

Is search traffic the way forward?

All of these conversations are very hard to have when you're the third party between, you're in the middle between the client and the lead gen.

It's just really hard to master.

So if you're doing it, that's absolutely fine but realize that there's probably not a lot of length in this game, I would say. Excuse me.

So if you wanna learn how to generate your own leads and build that relationship with clients and build a long-term sustainable business, then of course, you know what to do.

There's an email popping up here. Natalie@flexxdigital.

Drop her an email and we'll see whether or not we can take what you're doing in the white-label space and be able to transition you over gradually to the point where you are doing a bit of both and then building a sustainable business that you could actually perhaps sell one day.

Hope you enjoyed the video.

I'll catch you soon.

Bye.