Extract from 1 of 10 pages:

“My name’s Dan Wardrope. I’m the founder and director of FlexxDigital Ltd, a Pay Per Lead agency based in the South of England.

Since I established FlexxDigital six years ago, it’s become one of the leading players in the Pay Per Lead (PPL) market. In that time, my team and I have worked tirelessly to hone our lead generation skills. We’ve had plenty of nerve-wracking moments, I can tell you! But, over the last two years, we’ve spent millions of dollars across Facebook, YouTube, and Twitter, and now have a portfolio bursting with multi-million-dollar PPL clients.

In the last year or so, FlexxDigital and I have reached the kind of peak I used to only dream of.”

In this opening chapter, we meet Dan Wardrope, learn his humble beginnings and touch on some of the key factors that brought him to his current position in the industry.

We also get some insight into the path ahead, looking at the exact methods and practices that will transform a tired and stunted lead generation company into an evergreen and infinitely scaleable Pay Per Lead Agency.

Extract from 1 of 46 pages:

“So, in the introduction, I’ve established that any Pay Per Lead agency can make a million dollars within a year.

But you’re not interested in any agency. You’re only interested in yours. And, if you’ve picked up this book, I’m willing to bet you haven’t quite hit those figures yet.

Not to worry. I’m going to show you how it’s done.”

Extract from 1 of 37 pages:

“Why You’re in a Time of Opportunity

Okay, so I’m going to address the elephant in the room.

As I write this, the world is currently in the midst of a global pandemic. The impact on some businesses has been devastating, and many more are struggling to keep their heads above water.

I know that some of you may have bought this book as a last hope. Some of you may be wondering if the effort is even worth it. That if your agency was going to fail, now is the most likely time it’s going to happen.

I don’t want to date this book terribly by talking too much about COVID-19. So, I’ll say this instead.

I believe that digital marketers are currently in a better position than 90% of other businesses.

As times have become financially volatile, my Pay Per Lead business has consistently proven to be the calm in the storm.”

Extract from 1 of 21 pages:

“In the process of landing your first client, you’ll need to work out how much to charge per lead in your industry.

In fact, one of the most common questions I get from Pay Per Lead agency owners is, “how on Earth do I know what to charge per lead?”

Truth is, every industry is different, and there’s no one-size-fits-all answer. Most people learn how to calculate their cost per lead within a few months of experience.

However, that method often comes at a cost. I’ve known people plugging away for months, only to find they’ve been making half the profit they could.

Luckily, I’ve come up with a simple calculation that can be used across all niches. This formula is a general rule of thumb only, so you should adapt what you charge after you’ve got the experience.”

Extract from 1 of 67 pages:

“If you’ve opted to build a lead generation brand, then buckle up. This is probably the most important – and definitely the longest – chapter in the entire book.

For those of you who’ve opted to deliver leads on a 1-2-1 basis, do not skip this chapter. It still contains some incredibly useful information and will tell you how to start creating an extraordinary sales funnel for your client.

It’ll also tell you how to do one of the most neglected exercises performed by marketers: customer avatars and empathy maps.

But before we get onto customer specifics and targeting, you need a good gauge of what other people are doing in your chosen niche.

Without doing the research, a customer avatar and all that follows will be effectively pulled from the air.

I can’t even begin to tell you how bad that is as a marketing strategy.”

Extract from 1 of 45 pages:

“If you’re not exhausted by the previous chapter, here’s everything you need to know about setting up your ad campaigns on Facebook, Twitter, and YouTube.

This chapter focuses on the technical bits, so it’s not to be missed.

We’ll start with the big one – Facebook.

How to Set Up Your First Facebook Ad Campaign

In this section, we’ll walk you through the process of setting up your first ad campaign in Facebook Ads Manager.

What is Facebook Ads Manager?

As you’d expect, the Ads Manager is where you go to create and manage your Facebook campaigns.”

Extract from 1 of 15 pages:

“Firstly, a huge congratulations for making it this far.

Even if you’re yet to put any of this guide into action, you’re so much close to your 7+ figure agency than you were before you picked up the book.

This chapter is going to be about optimising your sales funnels and partnerships. Then, finally, we’ll move onto hiring new staff for your agency.

To get the best out of your sales funnels, you need to be split testing.

We’ve found that the key to building the perfect campaign is split testing. FlexxDigital drives millions of clicks per year, and we regularly split test our pages.

If you’re not split testing, you’re definitely leaving money on the table.”

Extract from 1 of 3 pages:

“Building and scaling a 7+ figure agency is hard work, and it can’t be done overnight.

However, wherever you are on your Pay Per Lead journey, where there’s a will, there’s definitely a way.

One of the biggest reasons I’ve been so successful is my ability to roll with the punches. It’s not all down to the technical bits.

Over the course of my Pay Per Lead career, I’ve made loads of mistakes. I’ve had ads banned on Facebook, I’ve worked with the wrong clients, I’ve hired the wrong people.

In the early days, I used to worry that I’d have to shut FlexxDigital down around five or six times a year.

But I’ve found, when things are going wrong, they also have a way of sorting themselves out. It’s another challenge, another hurdle, and I get stronger every time I win.”