How Facebook Advertisers Instantly Drop Their Cost Per Lead 📉

Facebook advertisers get dramatic results with this video ad template and you can too…

Watch how Facebook advertisers are using this simple video ad template to get the fastest results with the least amount of effort.

Instead of focusing energy on the technical aspects, Facebook advertisers crush competition with great hooks and creatives.

Many people are spending most of their effort fiddling with the back-end…

Setting auto-rules for when the cost per lead gets too high and having a million different campaigns going on at the same time – you get the jist.

There is still merit in getting into the nitty gritty technical details.

But the truth is…

Creatives are killing it…

It’s a bitter pill to swallow because people don’t want to put the work in.

But we’ve seen crazy results with this. 

Your cost per lead could go down 75% or MORE.

The algorithm is going NUTS for our video ad template.

Facebook advertisers are making their creative the centre of attention and using that to drive traffic to their lead form funnel.

Now that we can make lead forms inside of Facebook, you can then send these over to HighLevel to pass the lead on to your client.

If your agency is on the larger side, you can integrate LeadByte to send leads to multiple clients based on criteria.


How can you move the needle with your creatives?

We’ve been testing a crazy number of creatives for the past 3 to 4 months.

But what’s working the best to send traffic to a lead form?

Here’s how our UGC video ad template works in a nutshell:

  • Write a script
  • Hire actors
  • Run a 30-50 second video ad in the first person

Let’s go with life insurance as an example, it could be a parent that is juggling two kids. 

The script would be something along the lines of:

“I can’t believe I didn’t do this earlier, something happened to our family last week and I’ve decided I need to take action. This scare has caused me to really look at my finances for the future.

I’ve got to look after these two beautiful kids.

The guys I used in order to help me get life insurance were *xyz*.

Just tap the button below, it will take you 30 seconds to get a quote. It’s the best thing I’ve ever done.”

You can pull on emotions with this video style and talk about some of the benefits, then move on to the call to action.

It’s about being as organic as possible.

Subtitles are super important for audience retention, as well as good lighting, sound and of course – convincing actors.

A video like this will smash your cost per lead and negate the need for a really good media buyer.

It absolutely needs to be dripping with curiosity because you’re selling the click – you want to sell what’s in the video with the first three lines of copy.

Everyone else is running standard image ads but the Facebook advertisers that are killing it are smashing it out of the park with this style of video.

Not many people are willing to take the time to write a great video script.

Even better, you can replicate this with YouTube Shorts, Instagram Reels and TikTok.

Want more ideas to make powerful creatives?

Check out our Flexxable YouTube channel.

Be the first to know when there’s new content out…

Write great video scripts with our training…

My webinar on our B2C formula will teach you exactly how to get verified leads off the back of video ads through Facebook lead forms.

It’s a pay what you want training, so, if you don’t like it you won’t have to pay a cent.

All you have to do is join our FREE “Pay Per Lead Ninjas” Facebook group to get access.

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