How To Land Clients Using Paid Ads

Today’s video is all about how to land clients with paid advertisements.

If you are running a lead gen agency, you should be good at running paid ads and generating leads for your clients, but have you thought about using this knowledge to produce client leads for yourself?

If you can spend $50 per day of ad spend to generate clients in your niche, I guarantee you will be landing clients left, right and centre.

We all know a decent-sized pay per lead client could be worth 5K a week or more, so this investment is worth it in the end.

Watch my video to learn exactly how to do this, and you could be landing a big client by the end of the week.

Enjoy!

Video Transcript

Hello there, it's Dan Wardrope here from Flexxable.

Today I wanna talk to you about landing clients with paid ads if you're a lead gen or you're running pay-per-lead type services for clients.

Then you're gonna love this video but before I get into that, I want you to click the Subscribe button below this video because I give you a couple of videos a week, which have similar content to this and you might really enjoy them.

Okay, so landing clients with paid ads, i.e. drinking from your own Kool-Aid if you're a lead gen agency. It's something that I didn't do for a long time and it's super powerful and I don't know why a lot of us don't actually do it.

It might be the ad spend, putting 50 bucks a day, $50 a day or whatever it is to landing clients. People think that that's not a good investment but in the type of space we work in, in the pay-per-lead game, a client, a decent-sized pay-per-lead client could be 5K week, right?

So spending a grand on ads to land one pay-per-lead client will be paid off in one week, right?

So why wouldn't you start investing if you have a little bit of cash to the side, okay? It's really quite powerful.

So the reason I'm talking about this is because I've launched a new community called Flexxelerate and there's a young guy that's just joined the program and I had his onboarding call the other day with my partner in crime over there, Stephen Craven with Flexxelerate, and we were talking about picking a niche and then running some ads to land some clients in that niche.

And this is a brand new niche or vertical for this particular student and we said, "Listen, we think you can get leads there pretty easily just with our experience, so why don't you pick that niche, build an agency website and build a funnel that sits behind that agency website and then start running traffic to it?"

So within one week, he'd, I think, he'd spent 100 pounds on ads, maybe 150 pounds on ads.

He booked three calls.

I think he booked four, he closed three and the fourth one is just about to come on.

They all came on on what we call a hybrid deal, which is where the client covers the ad spend and then he'll be paid a commission on any lead that they close that comes through that's generated from that ad spend, all right?

It's a really great way to get into a vertical where you don't risk any of your own money and once you get your cost per lead and quality dialed in, you can move your skills and that intel to a front-end pay-per-lead model.

It's how we do it.

These hybrid deals are always a great way to start.

And this guy took massive action.

I couldn't believe how quickly he's done it but he's off to the races.

He's switching on ads next week for the actual clients that he's landed.

He's invoiced, I think it's probably close to 10,000 pounds in one week worth of paid ads and outreach and sales calls and it's been an absolute revelation just to see him actually do this.

But you might be thinking this is difficult to do.

This is expensive.

I won't be able to build a funnel or whatever.

Literally, it is an ad to a landing page with some good copy on it.

It explains the pay-per-lead offer and why it's so attractive and there's a calendar link below that, okay?

And people click on the ad, go to the page, read the offer and book a call in and then we gave this guy a script to be able to close the clients and that's about it. It's as simple as that, all right?

He's closed I think yeah, three clients and he's got one that's on the fence and it happened so easily and so fast and he's off to the races and he can't believe how quickly this has happened, right?

So if you're thinking about running some paid ads and scaling things up a little bit faster and you've got a 50 buck a day type budget to be able to run ads, then why don't you email in, okay?

And we can see whether what we're doing's a good fit for you, okay?

Whether or not you've kind of got what it takes.

The email address I want you to send an email to is natalie@flexxdigital.com.

So she's kind of like my assistant and deals with a lot of the onboarding type stuff and just figuring out whether or not we can actually help you, okay?

Because sometimes we can't.

Sometimes it's not a good fit and I really want you guys to have a chat with her to figure out whether this is the way that you wanna go, okay?

And whether this is good for you, all right?

So if you're interested in scaling with paid ads, you've got 50 bucks a day spare to be able to land clients and you want the type of results that this guy in Flexxelerate has just got, then please do email back, natalie@flexxdigital.com and we'll take it from there, okay?

She's awesome, she'll look after you.

That's natalie@flexxdigital.com.

Catch ya later.