NAME: Haroon Hussain

BUSINESS: Spexx Digital

"I had been seeing Dan’s ads for a few weeks along with many other so called “gurus”. I already knew that there were huge opportunities in the digital world and was keeping my eyes peeled for the right one. One that made sense from a proper business point of view.

Having considered the ins and outs, Dan’s offer made a lot of sense. It was quite simple; there was the established retainer agency model and there was pay per lead. From a client’s point of view, pay per lead makes a lot more sense as there is less risk, no retainer contract, more predictability and they only pay for results. That’s such a strong offer!

Then the first lock down hit, so with some time on my hands, I knew that the time was right to get serious about this “internet marketing stuff”. Before signing up, I had a couple of detailed conversations about the course and the support on offer. I also wanted to know a bit more about Dan and his story as I’d seen that a lot of the so called “gurus” out there simply couldn’t be trusted. Dan really knows his offer, and while I’d been seeing his ads, and reading his blog posts, I’d come to know, like, trust and respect him. He comes across as genuine, because he is.

He is always trying to do more and be better, without diminishing the quality of what he does, and this has been so evident during our weekly zoom calls, when he talks quite openly about his mistakes and victories. Not in a humble bragging way, but in a way that is totally relatable no matter where you are on your journey. Whether you are a green newbie (in which case his focus is on getting you to speak to potential clients and actually start implementing) or more of a seasoned agency person (when it is more to do with strategy and business development and growth). And that’s just the thing. The weekly sessions are like a group doctor’s session where he listens carefully to your specific issue, diagnoses it like a doctor and then prescribes the exact medicine that you need to get you to the next step. He will get you to do a screen share and do a real time assessment of your funnel, your analytics or whatever the problem is. Not only that, he explains what he is doing and what he is looking for so that you can actually develop you own skills and do it yourself as you get more experience.

His dependability has also really impressed me. He never misses a call, and was only ever late to a single session and that was due to circumstances beyond his control, and he was really apologetic about that as well. This level of confidence in knowing someone with his level of experience is going to show up week in and week out, so you don’t have to worry about getting stuck is just what you need when you are trying to build a business from the ground up.

The Facebook group is also awesome. There have been several technical issues that we have got stuck with and posting for help has meant that we have been able to solve these problems very quickly and keep the forward momentum going. There is a whole range of experience in the group, so you can get a good balance of information if you are trying to make a decision and then figure out the best way forward. A lot of problems get solved in the DMs and some good friendships also blossom.

About the actual Blueprint Programme itself.. Hands down, this is one of the best start to finish programmes I have seen. Every aspect of the business model is covered, from mindset to niche selection, client acquisition, funnel building, campaign building and management across all the different platforms, split testing, outsourcing, and actually growing your business. I’m not kidding when I say that is a whole business system here, and while I have been on the programme for 9 months now, I still haven’t completed the whole thing, but that’s only because I am quite new to digital marketing and am developing the skills as I go along. Also Dan’s generosity means that there are regular updates, with bonus material like the “Black Box Campaigns” which model out start to finish on trend niches, research, funnels and ads. He is giving you the keys to the kingdom. All you need to do is invest and implement.

And that is something to think about! This is without a shadow of a doubt a million dollar programme, however, it is not get rich quick, and it also requires some serious implementation, so I would say that it’s not for the dabbler who is looking for the next shiny object. You need to take time out and seriously implement what Dan’s teaching you. He lays it all out for you, with over the shoulder screen share videos, showing you exactly how to do things, to more personalised and strategic problem solving in the weekly zoom sessions. On the back of Dan’s programme, we have developed a 5 year business plan, a gap analysis on our current skills, processes and systems, and had the whole thing scrutinised by our local business chamber of commerce. They said they have never seen such a robust business model and business plan. I think that says all you need to know.

So what about the cost and the results. Well Dan’s programme is not cheap, but it’s not expensive either. These are all relative terms. If you implement what you learn, you can get your investment back in a relatively short period of time. If you don’t, then you won’t ever get your investment back. We made our money back on the programme within 3 months of starting. We have a regular monthly income of a few thousand pounds a month, and we have built up cash reserves to give us a runway of at least a couple of years. And we are not the super high achievers. We’re just a couple of guys who are working on this stuff, with other commitments in our lives. We have a clear plan on how develop our business, the programme is providing us with the skills, knowledge and support we need to get there, and the market of businesses needing to get new customers is never going to go away. If you are willing to invest, and give it 5 years, this programme will help you achieve all your financial and business goals you want, while building some solid skills, that will stand you in good stead if you don’t want to build a big business.

Right now, we have our own digital agency, and we have helped our clients build out their CRM system, and we are now moving to outsourced call centre solutions. This is serious stuff for people wanting to escape the “internet marketing hype”, based on real client needs, and world class marketing skills. If that’s what you want, then this is the programme for you. This was one of the best investment decisions I have made and would recommend Dan’s programme wholeheartedly."