Facebook Training

  Do you find that your Facebook Ads perform well at the beginning of the week and then take a turn for the worst as the week goes on? If you are like me, panic sets in when the cost per lead spikes after multiple days of excellent performance. My advice? Watch this video and … Read more

In today’s video, I discuss whether it’s better to advertise through a fan page that you own or your client’s fan page. What I cover: Why I always recommend using your own Facebook Fan Page The best way to advertise through your clients Fan Page (if it’s your only option) The importance of not letting … Read more

https://www.youtube.com/watch?v=B50Z297Bdi4 What would we do without those little yellow faces? Gone are the days where we had to put real thought into the written word or, God forbid, express our emotions. Emojis are hardwired into all forms of communicative technology and, whatever the figurative weather, we can now see how a person’s feeling with one … Read more

Tracking Your Facebook Ad Metrics Today’s video is all about how to track your metrics within your advertising accounts. If you work in the Lead Gen industry and are spending money on running ads on the Facebook platform, then you need to make sure you are on top of your metrics at all times. If … Read more

Having a business fan page on Facebook is a smart move. With 2.41 billion active users on Facebook, a business fan page is the best way to get your brand noticed by your audience.  Within the 2.41 billion users, there are over 7 million active advertisers on Facebook, and 60 million business and brand fan … Read more

https://www.youtube.com/watch?v=ShJxy7OIhv0That feeling.  You know, the one like you’ve been force-fed ice then kicked in the stomach.  Yep, that exact feeling when your Facebook ad account is banned.  If you’ve ever had a disapproved ad or a Facebook ad account shut down, you know all about the absolute terror that goes along with it.  Trust me; it … Read more

How We Set Up Our Facebook Funnels- Live Replay The key to succeeding with Facebook advertising is to develop a strong funnel. It needs to be logical and take into consideration that most Facebook users are not in a ‘buy now’ mindset.  They’re more likely to be browsing or exploring their options. According to AdEspresso, … Read more

  The time has come for Campaign Budget Optimisation. From September 2019, the way you set your ad budgets will change. To be brief, you’ll no longer be able to set your lifetime or daily budgets at an ad set level. All budgets will have to cover the entire campaign instead. Now, Campaign Budget Optimisation … Read more

  Every so often, some small business or PPC agency owners will crawl out of their office, raise their arms to heaven, and say:  “That’s it! It’s official! Facebook is dead, and my budget is buried!”  (Or something along those lines).  Rumours like this have been circulating since 2014 (see Post Planner’s valiant efforts to … Read more

I once likened ad fatigue to having a shelf full of books. You choose one and enjoy a rip-roaring good read. Then you select another by a different author. But when you go to read this new book, it’s exactly the same words, the same characters and the same plot. Then you realise all the … Read more

  Anyone who follows my content knows how much I dig lookalike audiences. Treating users who may have slipped through your interest-based audience requirements to your Facebook ads, lookalikes can rev-up your online advertising without the need to remortgage your home. And this got me thinking. If I can use lookalikes to stop unsuitable audiences … Read more

  Hoppy Easter, everyone! Full of the holiday spirit (and chocolate!), I’m really egg-cited to share with you some of FlexxDigital’s PPC Easter eggs –  what we’re doing in our Facebook ads strategy, and what’s working for us.   A Bit About FlexxDigital For those of you who are new to our content (welcome!), FlexxDigital … Read more