Today’s post is about closing Pay Per Lead clients that may be “on the fence”. Explain what an advertorial funnel is Tell them why quizzes are a MUST for generating high-quality leads. Shoot a video explaining how you’re different from other agencies and what you can do for the client. This alone will help you … Read more
https://www.youtube.com/watch?v=mjuEAQPW90k There are three key ways to charge clients for leads on the Pay Per Lead Model. So, first up… Charge Clients Using The “Front End” Model This is the best option if you’re working in an industry you’ve already got experience in. It’s also the most used method of charging clients at Flexxable – … Read more
https://youtu.be/CdybnRzGcT8 One of the most common questions I get asked, by anyone new to the Pay Per Lead model, is: “how do you sell your leads onto clients?” As you can tell by the title of this post, there’s more than one answer. I’m going to keep this post relatively short today, as I don’t … Read more
Closing a client is only the first step in the lead generation process. Whether you’re on a retainer contract or the Pay Per Lead model, you probably feel excited when you bring a new client on board. You want a mutually beneficial relationship, one where the rewards are prevalent on both sides. To build this … Read more
Ask any PPC agency owner how hard it is to reach the decision-makers in a company, and they’ll tell you the truth. It’s a nightmare. A real field of screams. Most salespeople know that behind every decision-maker looms a gatekeeper. Gatekeepers are hardy. They’re the equivalent of London bouncers on the lookout for fake … Read more
Landing Big Clients So you’ve decided to become a PPC agency owner. You’ve done the training, read the books, and poured heart and soul into a company you can now rightfully call “all yours”. But now you’re out of the rookie phase, something still feels off-balance. You’re very aware that 80% of your income comes … Read more
It’s Valentine’s Day, and love is in the air! If you’re a PPC agency owner, you’re probably aware you should show your client relationships some love. Sometimes we get so caught up in the thrill of the chase, the lead generation and our rising ROIs, that we forget businesses are built on the strength of … Read more
https://www.youtube.com/watch?v=u2k4-2Jwle0 “You hear me? A-B-C.A- Always,B- Be,C-Closing.Always be closing, always be closing.” Blake, Glengarry Glen Ross, 1992 After a few hundred unsuccessful sales calls (or usually more like a few dozen), it isn’t hard to see why so many agency owners give up selling via phone in disgust. They tell themselves that selling over the … Read more
When it comes to Facebook ad hacks, most people stick to the same old, same old. Usually, I see nuggets of advice like, “make sure you use a clear picture!” While this is good info (at its most basic), I’d be sincerely worried about any serious marketer who put up a pixellated image in … Read more
Why Your LinkedIn Profile Matters While it may not have the same volume of users as Facebook or Twitter, LinkedIn is the largest and most popular business-oriented social networking site on the web. With over 300 million registered members, it’s usually the first port of call for employees, managers and prospects when researching a company … Read more
“Confidence is to believe you can do it. Cockiness is to believe you can do it better than anybody else” – Carl Jeffers. When it comes to your professional life, there’s always some boundaries to keep in mind. You need to be ambitious without being ruthless, opinionated without being overbearing, and accomplished without being insufferable. … Read more
WHAT’S COVERED IN THIS VIDEO: 1. Why direct mail is still a relevant marketing strategy 2. Why tailoring your letter to the individual is vital 3. The direct affinity between effort and response Have you ever used direct mail as a marketing strategy? What was the result? Comment in the boxes below! If you want … Read more
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Flexxable © 2023
